Sr. Brand Manager

hace 1 semana

Tlahuac, México PPG Industries A tiempo completo

As a SR. BRAND MANAGER - VYNIL PAINTS, you will oversee the Marketing strategy and plans for vinyl paints. You will report to Grouper Marketing Manager and it is based in Tultitlan, Estate of Mexico #LI-Remote.

**Key Responsibilities**
- Responsible for the Marketing strategy for the vinyl portfolio that represents 42% of total invoicing.
- Lead segmented communication strategy for different audiences with specialized messages distributed in ATL, BTL and digital media.
- Mapping and improvement of the customer journey, understanding the different points of contact of final consumer, professional B2B and medium-volume clients.
- Strategies for the best understanding of tendencies, markets, competency analysis.
- Manage different projects such as: Generation of tools that help improve processes, linkage with strategic areas, end-to-end product launches, sustainability, among others.
- Responsible for the marketing business plan development of the brand including budget and people management.
- Ensure the accomplishment of KPI´s such as sales and profitability
- In charge of the implementation of campaigns such as Regalon, Color and Fin de Año ensuring numerical basis, discounts and following up of agencies for their respective successful running.
- Creative processes: Be involved in what is happening in the marketing, studying the competency companies and listening to the final consumer, evaluate product development hand in hand with technical and innovation departments.

**Qualifications**
- Bachelor´s Degree in Marketing or studies related to this field
- Desirable Master or specialty in Marketing field
- 8+ years of experience in activities mentioned above in marketing and commercial responsibilities
- English speaker at fluid level for a weekly follow up with global teams
- Skills: Strategical thinking, communication, teamwork, proactive, conflicts resolution, energy and hands-on.
- Benefits such salary, medical and life insurance will be discuss in the process

**ABOUT US**:
**PPG: WE PROTECT AND BEAUTIFY THE WORLD**

**The PPG Way**

Every single day at PPG:
**We partner with customers to create mutual value.**

**We are “One PPG” to the world.**

**We trust our people every day, in every way.**

**We make it happen.**

**We run it like we own it.**

**We do better today than yesterday - everyday.**

Benefits will be discussed with you by your recruiter during the hiring process.

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