Ecommerce Marketing Manager

Overview:
**We Are PepsiCo**

Join PepsiCo and Dare for Better We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place.

Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries.

Our product portfolio, which includes 22 of the world's most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade and Sonrics, has been a part of Mexican homes for more than 116 years.

A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.

**Know more**:PepsiCoJobs

**Join PepsiCo, dare for better.**

**Responsibilities**:
**The Opportunity**

**Your Impact**

As Ecommerce Marketing Manager your scope would consist of:

- Develop the Retail Media strategy for the BU across key Retailers platforms.
- Optimize media investments based on performance data and ROAS analysis.
- Collaborate with cross-functional teams including Sales, Media, Marketing, Content and Retail Media Partners to align on campaign goals and execution.
- Negotiate with Retail Media Partners annual investment plans (JBP) to secure new placements, access to data insights and optimal costs structures that maximize the value and effectiveness of our investments.
- Monitor and report on Full Funnel campaigns, providing actionable insights and recommendations.
- Stay current with digital marketing trends, tools, and best practices to continuously improve strategy and execution.
- Contribute to the broader digital marketing strategy, ensuring integrations with other teams as Media and Data.
- Manage and optimize the Retail Media budget to ensure efficient allocation and maximize return on investment.
- Lead and mentor a team member, supporting their professional development and performance.
- Acts as a Retail Media expert and data-driven leader, while helping upskilling the digital capabilities across the organization.

Qualifications:
**Who Are We Looking For?**

Skilled executive with understanding of massive consumer goods industry end-to-end value chain and commercial processes. Ability to coach multiple cross-functional teams on scrum framework compliance.
- ** Professional**
- ** Strategic Thinking -** Ability to define and guide long-term Retail Media strategies aligned with business goals.
- ** Analytical Skills -** Strong capability to interpret data, extract insights, and make data-driven decision.
- ** Digital Marketing Expertise -** Deep understanding of digital channels, ecommerce platforms, and retail media ecosystem. Knowledge of self service ads platforms such as: Criteo, Topsort, Amazon Ads and programmatic media purchase a plus.
- ** Innovation & Creativity -** Ability to think outside the box and identify new category opportunities for brand growth.
- ** Leadership & Team Development -** Experience managing and mentoring team members to build high-performing teams.
- ** Collaboration & Cross-functional Alignment -**Skilled at working with internal stakeholders and external partners.
- ** Negotiation Skills -**Proven ability to negotiate Joint Business Plans (JBPs) and secure value-added media investments.
- ** Budget Management -**Experience managing and optimizing media budgets to maximize ROI.
- ** Results Orientation -** Focused on achieving measurable outcomes and continuously improving performance.
- ** Personality**
- Strong analytical skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations Advanced Excel and PowerPoint skills.
- Problem-solving skills to identify critical issues and opportunities, evaluate options and provide clear recommendations for sales growth.
- Innovation driven skills.
- Strong interpersonal skills and cross-functional teams influence.
- Continuous seeker of opportunities and improvements.
- Curious and constinous learner.
- Is comfortable working in ambiguity, is flexible and adapts to change.
- ** Educational**
- Bachelor’s degree in marketing/advertising, digital, business, or related field.
- English and Spanish fluent professional.
- Experience in working on an Agile/Scrum Methodology is a plus.
- Master on digital is a plus.

**What can you expect from us**:

- Opportunities to learn and develop every day through a wide range of programs.
- Internal digital platforms that promote self-learning.
- Development programs according to Leadership skills.
- Specialized training according to the role.
- Learning experiences with internal and external providers.
- We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
- Financi