Growth Marketing Manager

Company Overview:
DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

LI-Hybrid

Team Overview:
We are looking for a results-driven and business-savvy Marketing Manager to lead the communication efforts for our loans product across our channels. This role sits as the bridge between marketing and product, working hand-in-hand with the Loans Product Owners and key business stakeholders to understand communication needs and translate them into effective user-facing campaigns.

Role Responsibilities:

- Acting as the primary marketing liaison for the loans product team, understanding business objectives and translating them into communication strategies.
- Collaborating closely with design and copy teams to ensure the timely delivery of high-quality materials that align with business goals and brand voice.
- Leading campaign planning, A/B testing, and performance analysis, proactively suggesting optimizations based on data-driven thinking, insights and results.
- Keeping a pulse on market trends, competitor communications, and user research to identify and implement best practices.
- Ensuring all messaging is clear, efficient, and aligned with PR, legal & regulatory standards and financial communication principles.
- Coordinating with multiple stakeholders across product, risk, legal, and CX to ensure alignment and timely execution.
- Managing timelines, deliverables, and project tracking to ensure structured and organized campaign execution.
- Proactively identifying communication gaps or inefficiencies and proposing solutions.
- Adapting quickly to shifting priorities, maintaining resilience, and focus under pressure.

Role Qualifications:

- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 4+ years of experience in a marketing role, ideally within the financial services or fintech industry.
- Strong understanding of user communication strategies and owned channels
- Proven ability to turn business needs into creative, effective communication campaigns.
- Experience working with design and copy teams; ability to brief clearly and manage feedback loops.
- Analytical mindset with experience in campaign performance tracking and A/B testing.
- Up-to-date knowledge of communication trends, competitor strategies, and user engagement insights.
- Excellent stakeholder and project management skills.
- Strong verbal and written communication skills. Spanish & English
- Organized, structured, and capable of managing multiple projects simultaneously.
- Strong verbal and written communication skills. Spanish & English
- Proactive, adaptable, problem-solver who thrives under pressure.

EEO Statement:

- We create customer value - We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
- We are data-driven - We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
- We believe in Win-win Collaboration - Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
- We believe in integrity - Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
- We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
- We believe in Diversity and Inclusion - Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

**We are committed to building inclusive and diverse teams.**

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve