Paid Media Strategist

hace 2 días

Tlahuac, México Ignite Visibility LLC A tiempo completo

Ignite Visibility is seeking an experienced and talented Paid Media Strategist/Specialist to join our team.

A successful Paid Media Strategist will effectively manage paid search and
display campaigns on Google, Bing, and other social media platforms. The individual
will effectively manage account setup and implementation, strategy, and budget while
working cross-collaboratively with the SEO, Content, and Account Management teams
in order to maximize a client's ROI.

**Responsibilities**
- Be a strategic partner for our clients
- Initial campaign set up including keyword research, ad copy, and conversion

tracking
- Execute tests, collect and analyze data, identify trends and insights in order

to achieve maximum ROI in paid search, display, and social media

campaigns
- Track, report, and analyze website analytics and paid media initiatives and

campaigns
- Manage campaign expenses, stay on budget, estimate monthly costs, and

reconcile discrepancies
- Consult on landing page best practices and copy adjustments needed to

improve post-click engagement and conversion
- Perform ongoing paid keyword discovery, expansion, and optimization
- Research and analyze competitor advertising
- Will be expected to meet or exceed project deadlines and budgeted hours. If

deadlines or budgeted hours will not be met, communication with the team is

expected before the fact
- Keep track of all details on project status and next steps. Be able to report

that information when requested
- Assist in building systems and protocols internally
- Ability to communicate rapidly and effectively with all parties involved in the

projects
- Will be expected to have a drive to continually learn and grow in knowledge

and skill of paid media
- Stay on top of industry trends in order to stay on the cutting edge
- Assist sales team with presentations and proposal development
- Performs other duties as assigned by management

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