Deos Brand Manager
hace 1 semana
**Join us as Deos Brand Manager**
JOB PURPOSE
This role exists to bring our purpose-led innovation to life by developing and executing strategic marketing plans that build brand equity, drive consumer engagement, and deliver business growth. If you're passionate about working with a Deos key brand, this role is for you.
We’re looking for someone who’s full of energy and can take complete ownership for developing and shaping our strategy and keep moving the needle whilst driving consistency and excellence across channels. You’ll need to consider the wider social landscape and best practices, whilst ensuring we are listening to the needs from our consumers.
KEY RESPONSIBILITIES
- Build and position a strong, purposeful brand that stands out in the market.
- Develop and execute strategic marketing plans focused on growth through innovation, pricing, and competitive analysis across the 6Ps. Lead and execute the IBP process.
- Lead impactful brand communication with disruptive and meaningful messaging, considering a social first approach.
- Manage media assets development and localization in collaboration with agencies and DMC teams.
- Strengthen portfolio performance by identifying unmet consumer needs and driving innovation.
- Translate market insights into strategy through continuous monitoring of consumer, shopper behavior and competitive landscape.
- Lead cross-functional teams and key stakeholders across various functions to ensure seamless execution.
- Own the brand’s P&L and budget management, ensuring efficient allocation across ATL and BTL activities.
- Inspire and develop high-performing teams, fostering collaboration and purpose-driven leadership, not only within the BU but also with global teams and external partners.
- Lead and build highly effective and motivated teams (internal/cross-functional members and external partners, such as agencies).
REQUIRED QUALIFICATIONS
- Minimum of 7 years of experience in Marketing.
- Strong strategic and analytical skills: Ability to turn data into actionable insights and develop trend-forward product mixes.
- Effective communicator and team player: Clear communication, structured presentation skills, and collaborative mindset.
- Project and stakeholder management: Proven ability to lead cross-functional teams and manage multiple projects simultaneously.
- Agile, proactive, and consumer-focused: Business-driven, adaptable to change and deeply attuned to consumer needs.
- Fluent both in Spanish and English.
PREFERRED QUALIFICATIONS
- Experience in digital marketing: Familiarity with performance marketing, social media strategy, and social first approach to drive brand growth in digital channels.
- Background in consumer goods or personal care industry: Prior experience in fast-moving consumer goods (FMCG), to bring relevant market insights and category expertise.
ARE YOU INTERESTED?
We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment journey. Should you require additional information or reasonable adjustments to allow you to present your best self during this process, please contact your Talent Partner.
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