Global B2B Deployment Senior Manager
hace 2 días
Overview:
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes LAY’S ®, DORITOS ®, CHEETOS ®, GATORADE ®, PEPSI ®, QUAKER ® and more. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.
Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes. We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At PepsiCo we create a Space to be you.
**Now we are looking for this position**:
**Global B2B Deployment Senior Manager**
**Responsibilities**:
**Main purpose**
Global B2B Deployment Manager will lead the development and implementation of Customer Engagement & Digital Ordering Platform across several business units in LATAM to optimize today and create new opportunities for the business tomorrow based on customer & shopper needs. The current digital solution is a B2B mobile & web-based solution that was successfully developed and launched in several markets and is active for over 2 years. Main objective of this role is to rollout the tool to all PepsiCo LATAM markets as well as maintain & upgrade in light of needs of customers across multiple markets. This role will collaborate with a variety of functions within PepsiCo Global organization (Advanced Analytics, Perfect Store, IT, Commercial) as well as key stakeholders from Business Units/markets in scope. This role is the day to day business lead for the digital solution and responsible for overall value realization, i.e. topline growth. Global B2B Deployment Manager will report to Global B2B Senior Director within S&T Global organization.
**Accountabilities**
- Pioneer a new way to engage with customers digitally and utilize a data-driven approach using key insights coming from the digital interactions to drive future growth for PepsiCo LATAM in TT & AFH channels;
- Own and manage the rollout of Customer Engagement & Digital Ordering Platform across all LATAM markets including all necessary improvements/adjustments to be done to reflect customers’ needs across each and every market
- Lead day to day engagements with the cross functional scrum teams including BU and Sector Commercial and IT resources.
- For each market, facilitate the process to understand key business objectives and customer pain points, understand existing technology solutions and dependencies, support platform development by converting business needs into development agenda.
- Own, prioritize and communicate the Product Backlog and work together with BU’s product business owners, IT team, 3rd party vendors, agencies & global/sector teams to deliver on it
- Propose and co-develop digital campaign mechanisms and activation plans, working in collaboration with the BU’s product business owners and share high ROI campaign mechanics with other BUs
- Develop standard scorecards to track performance, problem solve issues, create actionable plans and find new opportunities
- Develop a deep understanding of consumer/customer behavior data over the platforms and leverage insights to inform data-driven decision-making working collaboratively with BU and Advanced Analytics teams
- Develop right selling approach to our customers and build change management plan with Sector Transformation team in order to successfully transition our customers to this new way of doing business with PepsiCo
- Support on the construction of future commercial digital roadmap to continually improve Customer Engagement & Digital Ordering Platform and ensure alignment with BUs and Sector teams on the prioritization and timing of detail features & capabilities
- Ensure value realization targets are achieved over the horizon of the implementation
- Identify & share best practices and insights coming from each BU, other sectors and other external companies
Qualifications:
**Key skills / Experience required**
- 4+ years proven experience and a track record in digital product management within a B2C or B2B environment (preferably retail or eco
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