Gerente Global de Producto Servicio Tecnico
hace 2 semanas
How about belonging to a leading global medical technology company that acts to advance the world of health?
BD is one of the largest medical technology companies in the world. We have a unique position in the market with solutions to improve disease management and care management, customer support, health professionals and patients in improving clinical practice. Globally, we are more than 65,000 employees passionate about what we do and we are committed to advance the world of health with solutions from diagnosis to treatment.
Join us
The BD Technical Service teams deliver innovative, high-quality support and services to our customers, helping them succeed every day and improve patient outcomes. Our solutions are designed and supported by the state-of-the-art technologies including automation, robotics, electronics, lasers and optical components, imaging, microfluidics, middleware, computers, IT connectivity, acquisition and analysis software, remote access and much more.
Embedded in a local, regional or international team, you’ll be supported by a global organization. You receive the latest training, tools and support to enable best-in-class service. You can develop and grow your career in roles ranging from product support through to managerial functions. Join us in delivering innovative product design and a great customer experience.
Global Product Manager - Technical Service
The Product Manager role is responsible for the commercial success of a Service related product and or portfolio. The Product Manager is responsible for the strategic product planning and execution throughout the product lifecycle, including gathering and prioritizing product and customer requirements, defining the product vision, and working closely with R&D, sales, marketing, and support to ensure revenue and customer satisfaction goals are met.
**Job Description**:**Main functions**:
**Product Management and Portfolio Strategy**:
- Supports annual portfolio planning process to define portfolio roadmap and strategic priorities.
- Influences product development core team and other multifunctional resources to implement portfolio strategy.
- Develops robust business cases for growth opportunities with deep understanding of the market, competition, and customer needs.
- Identify key portfolio gaps with in-depth analysis of the portfolio and align internal teams on new product strategy and tactics.
- Generates novel ideas for defining and bringing to market innovative products and technologies.
- Gathers customer inputs and requirements by completing VOC studies and customer interviews.
- Ensures that customer perspectives are appropriately incorporated into every aspect of product development.
**To build new product revenue for TS.**
**Marketing Plan Execution and Product Launch**:
- Develops and carries out marketing plans and launch plans in collaboration with the Core Team, global marketing, and regional teams to create robust new product pipeline.
- Leads all aspects of the global product positioning, go-to-market strategies, and pricing.
- Collaborates with regional teams to establish and execute regional tactics to accelerate new product adoption and ensure achievement of financial expectations.
- Effectively communicates value proposition of the products to sales team and develops sales tools and digital assets that prompt buying decisions.
- Translates technical capabilities and features into meaningful customer benefits and messages.
- Develops expertise on customer buying criteria, target customer segmentation, competition to build strategies to win in the market.
- Establishes and maintains a strong driven position through strategic and tactical execution of growth opportunities.
- Supervise and communicate new product performance success metrics.
**Lifecycle Management**:
- Conducts in-depth analyses on market growth/trends and maturity of different product lines to determine appropriate lifecycle management tactics including pricing/discounts, discontinuations, and targeted growth/promotion strategies
- Align key internal partners on lifecycle management strategies and collaborate with the global and regional teams to implement
**Job Profile**:
- Bachelor's Degree in Marketing or Related Field; MBA preferred.
- English proficiency
- 5+ years of experience in upstream marketing, product development with demonstrated cross functional business acumen.
- Medical device and or Service marketing experience preferred.
- Knowledge of IT/Information Systems a plus.
- Ability to define problems, collect data, establish facts and draw valid conclusions.
- Strong organizational, leadership and interpersonal skills.
- Personal characteristics: detail-oriented, critical thinker, self-motivated, enthusiastic, resourceful, self-aware, customer-focused, interested in professional development/career progression, personable.
- Proficient with Microsoft Word, Excel and PowerPoint, Advanced verbal, written and presentation
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