Head of Dtc Video Creative at Fella Health

**About Fella Health**: **Fella Health** helps middle-aged men live 10 years longer.** We are the telemedicine clinic for bigger guys, worldwide. We use medical weight loss treatment to solve our fellas' most pressing healthcare need, then remain a fella's core healthcare provider for the rest of their life - focused on men's health, longevity, mental health, and primary care. We will have served 1 million fellas by the end of 2026, and 10 million fellas by the end of 2028. Our mission is to solve male obesity worldwide, by accelerating the take-up of GLP-1s in middle-aged men. From this, we’ll become the world’s leading men’s health brand. **We’ve grown >95x since Sept 2022 (currently growing >30% MoM) and are strongly cashflow positive**. We have expanded our state coverage to >95% of US population, have started to expand our clinical protocol beyond weight (e.g. testosterone), and are eyeing up international expansion. We're still a young startup and are moving quickly. We have a **long** way to go. This is still Day 1. We're backed by top healthcare & consumer investors: - Y Combinator - Global Founders Capital — backed Facebook, Slack, LinkedIn, Revolut, Rocket Internet - AngelList Early Stage Fund (backed by Naval Ravikant) - BrandProject (venture-builder behind 2 unicorns) - The founders of Indeed, Curative (unicorn), Alan (unicorn), Kaia Health (>$300mil valuation), Vouch Insurance (>$500mil valuation), Not Boring (Packy McCormick) **The opportunity as **Head of Creative**: Fella Health is building a world-class team. As the Head of Creative at Fella Health, you'll work closely with our Head of Growth and CEO to develop and execute a winning creative strategy for our direct-to-consumer video ads on Facebook, Instagram and other channels. You'll start by auditing our current video ad assets and performance, identifying opportunities to improve our creative approach and develop new concepts that resonate with our target audience and drive conversions. You'll bring your expertise in crafting high-impact DTC video ads to set the vision and lead the execution of breakthrough creative across our key social media platforms. Your initial focus will be on creating and optimizing video ads that deliver strong ROAS and scale efficiently. Over time, you'll expand our video creative capabilities to new formats and channels, always pushing the boundaries of performance-driven creativity. A key part of your role will be building and leading an in-house video creative team. You'll use your experience in assembling and managing high-performing teams to develop our internal capabilities and reduce reliance on external agencies. This includes hiring top talent, establishing efficient workflows, and fostering a culture of innovation and data-driven optimization. As Fella Health grows, you'll play a critical role in shaping our overall creative direction and ensuring our video advertising remains a key driver of customer acquisition and growth. Your leadership and expertise will be instrumental in building a world-class DTC video creative function that sets Fella apart in a competitive market. This is a full-time, fully remote role, and you’ll work async in the timezone of your choice. You'll report directly to our Head of Growth (Dave Lane), as well as work closely with our Lead Designer (Marjoe Bacus) & CEO (Richie Cartwright). **Key Responsibilities**: - Straight away_ **Lead DTC video ad creation**: - ** Audit existing video assets** - You'll conduct a comprehensive review of our current video ad creative, assessing performance metrics and identifying areas for improvement. This audit will inform your recommendations for optimizing existing ads and guide your strategy for developing new creative concepts that align with our growth objectives and resonate with our target audience. - ** Build and lead an in-house video team** - A key part of your role from the outset will be to build and manage an internal video creative team. You'll be responsible for hiring top talent across roles like scriptwriting, video production, animation, and post-production. You'll establish efficient workflows and processes to ensure the team can produce a high volume of quality video ads while remaining agile and responsive to market trends and performance data. Your leadership will be critical in developing a world-class in-house video creative function that becomes a key competitive advantage for Fella Health. - ** Develop high-converting video ads** - You will take the lead in conceptualizing, scripting, and producing video ad content that drives strong ROAS on Facebook, and Instagram. This involves leveraging your expertise in DTC video advertising to create ads that grab attention, communicate our value proposition, and compel users to take action. You'll continually push the boundaries of what's possible with video creative to achieve breakthrough performance. - In the near future_ **Expand video ad ca