Google Ads Specialist

hace 1 semana

Desde casa, México Pavago A tiempo completo

**Location**: Remote
**Type**: Contract-to-Hire
**Working Hours**: US Hours
Pavago is seeking an experienced Google Ads Specialist to develop, manage, and scale paid search campaigns for our client.
They are a fast-growing residential plumbing company serving the Dallas-Fort Worth area, and are looking for a data-driven marketer who can help them generate high-quality leads while managing cost-per-click efficiency.
This role starts as a contract position with the opportunity to transition into a full-time role based on performance and fit.
**What You’ll Do**:
**Campaign Development**:

- Build, launch, and optimize client-specific Google Search campaigns.
- Develop both broad service-focused and geo-targeted campaigns tailored to each client’s business goals.
- Build, launch, and optimize two initial campaigns:
1. City-focused campaign covering all plumbing services.
2. Broad single-service campaign (e.g., “Water Heater Repairs in Keller, Frisco, Plano”).
**Tracking & Reporting**:

- Implement and manage conversion tracking via Google Tag Manager (required).
- Set up reporting dashboards to monitor KPIs (CPC, CTR, Conversion Rate, ROAS, CPL).
- Present clear, actionable performance reports to clients and internal teams.

**Optimization**:

- Continuously test keywords, ad copy, bidding strategies, and targeting to improve lead quality and cost efficiency.
- Provide recommendations on budget allocation across campaigns for maximum ROI.
- Manage negative keywords, ad extensions, landing page relevance, and Quality Score improvements.

**Cross-Channel Marketing**:

- Run Meta campaigns for retargeting and lead nurturing when applicable.
- Suggest strategies for integrating PPC efforts with SEO and organic marketing initiatives.

**Collaboration**:

- Partner with Pavago’s content, web, and analytics teams to align landing pages, copy, and tracking with campaign goals.
- Communicate insights and strategy recommendations clearly to both internal teams and clients.

**Requirements**:

- 3+ years of proven experience managing Google Search PPC campaigns.
- Strong expertise in keyword research, bidding strategies, and Quality Score optimization.
- Google Tag Manager proficiency (must-have).
- Familiarity with conversion tracking tools and CRM integrations (HubSpot, Salesforce, or similar).
- Familiarity with conversion tracking in ServiceTitan (preferred, but not required).
- Strong analytical skills with the ability to turn data into actionable insights.
- Excellent communication and client-facing skills.

**Preferred**:

- Prior experience with agency or contractor background managing multiple client accounts.
- Experience with plumbing, HVAC, or other local home service industries.
- Knowledge of Meta Ads (Facebook/Instagram) for retargeting and funnel completion.
- Familiarity with SEO strategies for integrated paid + organic performance.

Interview Process
- Initial Screening with Pavago’s Recruitment Coordinator.
- Client Interview to assess technical expertise and role alignment.
- Final Discussion with leadership for cultural and strategic fit.

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