Performance Marketing Senior Associate
hace 2 semanas
**Main REsponsabilities / What You Will Do**:
- Strategic Planning: Support the team with data and insights to build the company’s acquisition strategy in Mexico.
- Plan and execute Digital Marketing strategies: Create and execute the digital marketing plan for paid media in social networks, SEO, SEM and setting up campaigns on tools.
- Constant monitoring and development of optimization strategies for paid campaigns on Google, META, ASA, DV360, TikTok and programmatic media to ensure planned KPI´s achievement.
- Provide paid media analysis to support Mexico’s direction and present weekly and ad-hoc performance reports to share with stakeholders.
- Monitor growth KPIs (CAC, CPL, CPV and others) and performance A/B testing to validate hypotheses.
- Budget Management: Manage and allocate paid media budgets effectively across channels and ensure proper pacing.
- Develop acquisition communication ideas, coordinate its development and execution in campaign materials and multiple ad formats ensure campaign best practices.
- Support Marketing and Operations departments to achieve user and driver base growth.
- Identify opportunities for brand positioning with potential content, creatives, keyword trends and other improvements.
- Join weekly review meetings with the Hong Kong team, implement change requests and monitor their impact.
- Manage deals and performance with programmatic partners to expand acquisition channels.
- Support in creating strategies for supply and demand leads acquisition, and mobile app install and conversion.
- Experience with conversion tracking and attribution measurement systems to ensure accurate insights into user behavior.
**What We Look For**:
- Proactive and problem solver.
- Hands-on.
- Team Player.
- Has attention to detail and is client-oriented, coming up with solutions that fulfill users and driver’s needs.
- Excellent communicator
- Flexible and self-guided, knows how to act in a constant change environment.
- Data Driven: Experience with Excel or Looker Studio (data manipulation, pivot tables and dashboards).
- Knowledge and experience with programmatic media, DSP, MMP platforms and Google Ads Editor is a plus
**What We Seek**:
- 5+ years of experience with performance marketing campaigns.
- Experience with paid media, content strategies and reporting insights.
- Graduated in Marketing, Advertising, Engineering or similar.
- Advanced English.
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