Sr. Product Mkt Manager, Prime, Prime

DESCRIPTION Since its introduction in the US in 2005, Prime has become an important engine of global growth for Amazon and is a critical building block to Amazon’s success. Prime serves >200 million members across >20 countries and is at the heart of Amazon’s growth. With a range of benefits across shipping, video, and music, Prime offers its members the best of shopping and entertainment. The Prime team, part of the Marketing organization, is looking for a talented Senior Product Marketing Manager to make an impact on the program in Mexico. The Product Marketing Manager must understand the details and drivers of the Prime program in Mexico and globally, owning the product roadmap in Mexico. The Product Marketing Manager understands the key opportunities to drive the business, influencing central teams and stakeholders, reporting on metrics, identifying opportunities, supporting results and recommendations with data, and owning key projects. The role has senior and international exposure across multiple teams, collaborating with Prime and partner teams worldwide to launch new features and products for our customers. Key job responsibilities 1. You will own Prime's acquisition strategy in Mexico. 2. You will identify insights and opportunities and translate them into products or marketing initiatives. 3. You will work cross-functionally with local, regional and global teams to deliver your projects. 4. You will monitor and report on Prime Key Performance Indicators. 5. You will make product requests based on country's needs, ensuring prioritization of such projects. You will assess product readiness, implement products, dive deep into the metrics once launched, track performance and measure impact. You will gather learnings and insights and make product improvements. 6. You will plan, own, and execute marketing initiatives to reach your goals. A day in the life You will have a backlog of ideas to improve our program, working with central teams to understand their roadmaps, recommend new ideas, and influence such teams. Every week, you will dive deep into our metrics, to ensure our experience delights our customers. You will implement new projects (product and marketing experiments), track performance of existing ones, and be the single-threaded owner of some key projects. About the team Inclusive team culture. At Amazon we embrace our differences and we are committed to furthering our culture of inclusion. We host annual and ongoing learning experiences. Amazon’s culture of inclusion is reinforced within our 16 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust. Work Life Balance. We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment. We offer flexibility in working hours and encourage you to find your own balance between your work and personal lives. Mentorship & Career Growth. Our team is dedicated to supporting new members. We have a broad mix of experience levels and tenures, and we’re building an environment that celebrates knowledge sharing and mentorship. We care about your career growth and strive to assign projects based on what will help each team member develop into a better-rounded professional BASIC QUALIFICATIONS - 6+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional marketing programs - Experience leading go-to-market for consumer software or hardware product launches PREFERRED QUALIFICATIONS - Experience using any of SQL or other analytical tools for conducting data analysis - Experience with customer segmentation, profiling, and targeting