Cctm Frontline Marketing Director

hace 2 semanas

Ciudad de México Coca-Cola A tiempo completo

**What You’ll Do for Us**
- Develops integrated marketing plans and outstanding execution in the marketplace. Leading the category strategy utilizing consumer, category, commercial and industry insights to create winning long-term plans with short-term positive impact for the business. Delivering profitable, sustainable volume growth in the category, while ensuring continuous improvement of the long-term value for the brands across all markets.
- Manages the portfolio of established brands to deliver the company’s category volume, share and profit objectives; closely monitors changes in the marketplace to identify gaps and opportunities for new revenue, generating opportunities via new product-concepts, or brand/flavor/package extensions on existing brands.
- Develops comprehensive understanding of the brand’s consumer base, their attitudes and behaviors to formulate the appropriate integrated consumer marketing and communication programs which will enhance brand imagery and deliver the appropriate change in consumer attitudes and consumption behaviors towards each brand within the portfolio
- Identifies proactive opportunity (volume, profit, connections, assets), competitive benchmarking and insight-based strategy development on existing portfolio.
- Leads and continuously develops an effective working relationship with the extended marketing community, operations and key stakeholders.
- Leads and participates in key global/regional projects to ensure maximum synergy across markets in partnership with all departments to maximize outcome and speed.
- Coaches and develops the members of the Marketing Team; participates in the selection process for Marketing associates.

**Qualification**s**& Requirements**
- Bachelor’s degree in Business/Marketing/Communications or related field required; Master’s degree is preferred.
- 10+ years of experience in a previous marketing role.
- 10+ years of experience in a brand management role with the ability to steward brand initiatives designed to deliver business and brand objectives through the path to purchase (consumer content to in-store execution).
- 10+ years managing a brand management team and the ability to demonstrate execute of strategy plan with results.
- Knowledge of syndicated sources (e.g., AC Nielsen, IRI, CCT+, Home Scan) used in the analysis of trended consumer and volume dynamics, as well as knowledge of procedures used to drive increases in volume and brand equity (e.g., marketing programs, licensed/specialty merchandise and/or properties) are needed.

**What We Can Do**For**You**
- **
Challenging Work**-**our unique global system offers constant opportunities to develop world-class skills and a truly international career.
- ** Iconic Brand**:**Work on the most recognized brand in the world and be part of developing the brands next chapter.
- ** Exposure to World Class Leaders**:**Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights**.**

**Skills**:
Leadership; Media Planning; Creative Process; Marketing Goals; Consumer Segmentation; Digital Media Strategy; Quantitative Research; Competitor Analysis; Marketing Strategies; SWOT Analysis; Brand Positioning; Group Problem Solving; Social Media Strategies; Brand Architecture; Channel Management; Team Management

Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

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