Associate Director Innovation Lab

**Summary**:
The Associate Director Innovation Lab, MAVA sits within the US Innovation Lab (iLab), a part of the Marketing Technology Product Management team. In this role, you will join a highly innovative and intrapreneurial group with a focus on accelerating experimentation of new and emerging technologies such as the metaverse, AR/VR, etc. in the US. With a deep expertise in metaverse, mobile, XR (AR/ER/MR/VR), and app development, you will help execute our MAVA Innovation Strategy and lead the experimentation and creation of innovative apps, products and services aligned to Integrated Marketing and Novartis US objectives. We think differently here; we are constantly thinking about tomorrow, and we are designing the future— today.

Your primary focus will be on the creation of XR compelling experiences and app development and management from new and emerging tech. You will lead the execution of proof of concepts through to solutions delivery, lead cross-functional teams, and foster a culture of learning and collaboration. This includes managing project delivery of features and enhancements by identifying, analyzing, and mitigating risks and dependencies to achieve defined objectives.

You will possess excellent presentation creation and communication skills, both written and oral, to educate and nurture competency upskilling across Novartis US. You will thrive in ambiguity with a passion for innovation, problem-solving and the discipline of innovation to deliver business impact. You will provide matrix and situational leadership to a multi-disciplinary team of functional experts, including Marketing Strategy, DDIT, IDS, and other groups across the organization in achieving objectives.

**About the Role**:
**LI-Hybrid**

**Location**:Mexico city

**Relocation Support: No**

**Step into the future of immersive technology. As Associate Director Innovation Lab MAVA, you’ll lead the creation of cutting-edge XR and metaverse experiences that redefine how we connect with customers. From concept to delivery, you’ll drive experimentation and innovation, shaping the next generation of digital engagement at Novartis.**

**Key Responsibilities**
- Lead execution of XR, app, and metaverse solutions under the Innovation Lab’s MAVA vertical
- Translate emerging tech concepts into impactful customer-facing experiences
- Manage delivery of proofs of concept and MVPs using XR and mobile technologies
- Identify and prioritize high-impact XR use cases aligned with brand objectives
- Define KPIs and success metrics to evaluate innovation performance
- Develop business cases and value frameworks to support new initiatives
- Guide cross-functional teams and foster a culture of innovation and collaboration
- Stay current on tech trends to inform product decisions and drive differentiation

**Essential Requirements**
- Bachelor’s degree in Business, Computer Science, Information Technology, Data Science, or a related field
- Minimum 7 years of experience in emerging tech and innovation management, including XR and app development
- At least 6 years in product management, strategy, innovation, or consulting roles
- Proven success in leading product development cycles from concept to scale
- Strong communication skills to explain complex tech to non-technical stakeholders
- Ability to work in fast-paced, ambiguous environments and drive cross-functional collaboration

**Desirable Requirements**
- Consumer marketing or marketing technology experience
- Experience managing or building solutions for XR hardware (e.g., Vision Pro, Meta Quest)

**Commitment to Inclusion**

Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.

Division

US

Business Unit

Universal Hierarchy Node

Location

Mexico

Site

INSURGENTES

Company / Legal Entity

MX06 (FCRS = MX006) Novartis Farmacéutica S.A. de C.V.

Functional Area

Marketing

Job Type

Full time

Employment Type

Regular

Shift Work

No

**Ajustes de accesibilidad**: