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Brand Manager

hace 3 semanas

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**Overview**

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes LAY’S ®, DORITOS ®, CHEETOS ®, GATORADE ®, PEPSI ®, QUAKER ® and more. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.

Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes. We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At PepsiCo we create a Space to be y( )u.

**Responsibilities**
**Main Purpose**

Develop and manage Gamesa digital strategy, platforms and capabilities across PMF & Latam, having the right pionerism, to be sure Gamesa gets ahead of the curve in digital adoption and accelerate digital transformation across brands, while maximizing its ROI across the markets, establishing the right data, insights and analytics models to feed the brand, commercial and innovation programs.

Lead and Ensure we have the right strategy and model become the state of the art digital in digital strategy in FMCG industry. This role will be in charge of influencing the adoption of digital transformation and new capabilities across Gamesa’s marketing team in order to assure fast implementation in brand plans.

Lead the E-commerce agenda for Gamesa, develop and execution of the consumer journey across platforms.

This position must also lead the capability development so Gamesa can be agile in leveraging new ecommerce opportunities.

Manage relationships both with Latam’s & PMF Digital and Ecommerce CC0, Digital Parners, Local digital Teams and Platforms, to maximize resources and impact.

**Accountabilities**
- Develop and align Gamesa & C&C Latam digital strategy with key stakeholders: PMF lead team, Latam Excomm and Digital teams in CMO.
- Define and enable the right digital capabilities for both PMF & LATAM to bring the strategy to life.
- Sector programs development and deployment and co responsible together with the OU’s for the Digital Kpi’s defined by the Digital CCO.
- Identify and track KPI’s, based on stated objectives for marketing campaigns. Provide actionable insights and socialize findings.
- Develop and negotiate the right alliances with digital agencies and platforms optimizing A&M
- Guide the sector team leaders on the strategic approach from a media & digital point of view.
- Create the model to have the right content development and production for Gamesa’s brands
- Develop and deploy the right analytic models and reports to track the ROI, validate the content strategy
- Create social listening models to generate insights for innovation and brand programs
- Create the framework and guidelines for the ecommerce programs across the region, along with E-commerce commercial team
- Stay well-informed and versed on trends, rapidly changing technology and best practices in the digital arena, and facilitate knowledge sharing with Marketing teams
- Lead the development and implementation of the first engagement platform for “Cooking Enthusiasts” in PMF
- Active participación in AOP development for Gamesa brands focusing on the right implementation of the TCP process and guidelines on how to activate digital content pillars
- Lead the experimentation agenda to connect the brands to new platforms, formats and channels
- Lead the connection of Gamesa to the 1PD regional and global agenda
- Implementation, tracking, update and evolution of “Empathy Consumer Journey”process
- “Digital Ninja” - Point person for the media team to connect Gamesa BU with the extended media team
- Point person of e-Commerce for Gamesa Share of Market Slam Team
- Lead the evolution to a more integrated evalution of the media plans alongside analytics and media team.

**Qualifications**
- 3+ years of experience in Brand Management or Digital
- Succesful experience in managing digital programs and platforms
- Proven record of being capable of bringing transformation and innovation to processes and teams, while bringing results
- Understanding of brand