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Senior Demand Generation Manager at BairesDev
We are looking for a Senior Demand Generation Manager to join our growing Marketing team. You will play a critical role in the growth of Workling, owning our demand generation strategy and partnering with the broader Go-To-Market (GTM) team to execute it. This is a high-impact role with a focus on company growth via integrated campaigns, inbound marketing, lead nurturing, and Account-Based Marketing (ABM). This role reports to the Head of Growth and is a great opportunity for someone looking to accelerate their marketing career at a fast-growing marketplace startup.
What You Will Do:
- Create and iterate on a long-term demand generation strategy and campaigns that propel Workling toward company growth objectives.
- Analyze Workling’s marketing and sales data to understand key levers of demand generation and growth opportunities.
- Own and optimize Workling’s ABM efforts, working closely with Sales, RevOps, and Marketing to penetrate accounts and accelerate the sales cycle.
- Monitor demand generation trends (leads, account penetration, pipeline, etc.) and report to leadership and GTM teams on findings as well as recommended actions.
- Partner with Sales to define lead lifecycles and lead follow-up SLAs and ensure proper visibility into the pipeline via reporting and dashboards.
- Partner with Sales to strategize and execute on-demand generation and ABM campaigns.
- Identify opportunities to grow the top-of-funnel contact list and define and execute a nurture marketing strategy to build relationships with prospects via content and community.
- Partner with Product, Marketing and Content to ensure alignment between demand generation and broader team efforts and goals.
Here’s what we are looking for:
- 5+ years of demand experience or relevant experience in B2B SaaS.
- Know how to launch programs that support revenue goals and understand demand generation, performance marketing, and account-based marketing (ABM).
- Learn about demand generation reporting and attribution and how to track the impact on leads and pipelines using Salesforce.
- Have effective speaker, writer, and presenter skills.
- Be results-oriented and data-driven.
- You must be adaptable and at ease in a fast-paced environment.
- Advanced English level.
How we do make your work (and your life) easier:
- 100% remote work (from anywhere).
- Excellent compensation in USD or your local currency if preferred
- Hardware and software setup for you to work from home.
- Flexible hours: create your own schedule.
- Paid parental leaves, vacations, and national holidays.
- Innovative and multicultural work environment: collaborate and learn from the global Top 1% of talent.
- Supportive environment with mentorship, promotions, skill development, and diverse growth opportunities.
