Strategic Planner

hace 1 semana

Colonia Polanco, México Grupo Modelo A tiempo completo

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together - when we combine your strengths with ours - is unstoppable. Are you ready to join a team that dreams as big as you do?

Grupo Modelo es líder en la elaboración, distribución y venta de cerveza en México

Nos enorgullece ser una empresa que ha traspasado fronteras con sus productos. Todo esto gracias a las 30,969 personas que colaboran en esta gran compañía.

Hoy forma parte de AB-InBev, la compañía cervecera más grande del mundo.

Te invitamos a participar en la vacante de:
Strategic Planner.

**Requisitos**:
Escolaridad

Lic. Comunicación, Lic. Marketing o afín.

Años y área de experiência

+ 3 años de experiência mínimo en posiciones de analista de redes sociales, Planner estratégico en agencias de publicidad.

Idioma

Inglés - Intermedio - Avanzado.

Conocimientos técnicos

Paquetería Office, manejo de herramienta Brandwatch o herramientas de social listening.

Competencias

Habilidad para realizar research de consumidor, marcas, categorías y cultura a través de diversos medios (Encuestas, focus groups, social listening, Desk Research). Habilidad para generar planteamientos estratégicos para comunicación publicitaria.

Conocimiento de definición de estrategia de construcción de marca.

Lugar de trabajo

Miguel Hidalgo CDMX, México.

Horario

8 a 6 pm

Propósito y actividades del puesto:
Diseño y ejecución de research holístico para proporcionar hallazgos relevantes, así como definición de caminos estratégicos para creatividad publicitaria y construcción de marca.
- Diseño y ejecución de diversos instrumentos de investigación para atender briefs de las marcas (Social Listening, desk research, encuestas, focus groups, etc)
- Recolección de datos y análisis de la información.
- Planteamiento de caminos estratégicos para comunicación de marcas.
- Detección de Insights y oportunidades estratégicas de comunicación para las marcas.
- Apoyo en proyectos de construcción de marca.

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