User Growth Operations Intern

Company Overview:
DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

LI-Hybrid

Team Overview:
**Our User Operations team is looking for a high-performing intern to support one of the most strategic and fast-paced areas of our business in Spanish-speaking Latin America.** This role is centered on understanding user behavior and supporting the development of initiatives that drive user acquisition, engagement, and retention across the DiDi Shop platform.

You will work closely with experienced operations leaders to analyze user data, identify key insights, and help design and execute user-centric strategies. You’ll also support the development of marketing campaigns and in-app communication plans that enhance the overall user experience.

Role Responsibilities:

- Supporting the end-to-end strategy for user activation, including the planning, execution, and tracking of coupon activations for users in Mexico, Colombia, and Costa Rica.
- Monitoring and optimizing new user retention and purchase frequency across multiple cities and countries.
- Collaborating in the design and implementation of regional in-app acquisition campaigns and promotional strategies to drive user growth.
- Leading and supporting data coordination efforts to ensure accurate tracking of key user-related KPIs, including acquisition, activation, and retention metrics.
- Conducting benchmarking and best practice analysis to evaluate the effectiveness of promotional strategies across regions.
- Generating data-driven insights to improve user conversion throughout the acquisition funnel and optimize campaign effectiveness.
- Supporting and coordinating communication requests from our commercial and marketing partners to ensure timely and effective user-facing messages.
- Ensuring swift execution with attention to detail, balancing strategic thinking with hands-on delivery.

Role Qualifications:

- Student pursuing an Engineering, Business or related degree from a leading University/School, and with a good academic track record.
- Passionate or strongly interested in the Technology and Start-up environment.
- Analytical and structured with good problem solving skills. Good communication and interpersonal skills.
- Collaborative team player with positive attitude. Willing to learn and develop his/her skillset; Self-motivated, proactive, with a can-do nature.
- Highly proficient in both Spanish and English is essential Great command of Microsoft Office tools - particularly Excel and PowerPoint.
- Programming languages skills (Python, SQL and R) are highly appreciated but not required.
- Availability to work at least 6 hours per day or equivalent to 30 hours per week.

EEO Statement:

- We create customer value - We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
- We are data-driven - We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
- We believe in Win-win Collaboration - Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
- We believe in integrity - Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
- We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
- We believe in Diversity and Inclusion - Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

**We are committed to building inclusive and diverse teams.**

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make be