Dmc Leader Ic Latam

**Func**ión**: DMC Leader IC Latam**

**Work Level**: 2C

**Report**a** **a**: General Manager IC Latam

**Scope**: Latam

**Loca**lidad**: México, Bosques

**T**érminos & Condiciones**: Tiempo Completo

**Context**:
Consumers expect to experience our brands in a consistent and coherent way across all touchpoints in an increasingly interconnected world. With the convergence of media, commerce, and marketing, coupled with the acceleration of digital commerce becoming the fastest segment of retail, Unilever has an opportunity to accelerate our growth in line with the new Compass organisation by creating a new role to lead an integrated cross-functional agile team of experts across digital marketing, digital commerce, and media within our Business Units.

This role requires a strong leader to accelerate our journey at exponential pace who has a passion for all things digital, commerce and media from technology and data to content and retailer media and is excited about helping our brands navigate the dynamic future ahead.

**Purpose of the Role**:
This person will lead the **Digital Marketing & Commerce Hub, Media, and Digital Commerce for the Business Unit** and act as a single point of contact. This leader will be able to work across the disciplines of end-to-end holistic Media planning from TV to retailer media, Data-driven marketing, Digital Commerce from developing Channel Strategy to Retailer execution and have a solid understanding of the enabling technologies. They will coordinate these activities across different countries in a Business Unit and be accountable for driving the digital agenda and the end-to-end consumer and shopper experience.

The role will report to the Business Unit General Manager. They will be responsible for both cross-market and in-country deliverables and manage SME teams across multiple disciplines from Content, Measurement and Analytics, Media Planning, Audience Specialists, dCom Channel Strategy and disperse best practices across the countries.

Size and seniority of the teams under this leader will depend on the the size and maturity of the overall media market (i.e., our media investments, the complexity of the media environment, the media competitive context), and specifically the digital maturity of the market (i.e., the three-year growth expectations of Digital Commerce TO, and the strategic role of digital), as well as the complexity and affordability of each Business Unit.

**Responsibilities**:

- The day-to-day responsibilities focus on driving integrated activities across:

- Lead BU specific Media planning, buying and execution, across all touchpoints from traditional to digital, including retailer and performance media working in close collaboration with agencies and brand teams to drive maximum ROMI and breakthrough innovation
- Lead and develop the Digital Commerce strategy for the BU across the ecosystem i.e., innovation, building and executing multi-year capability programs to enable profitable and sustainable growth. Key areas include
- Lead in-year financial planning, channel tactics etc. and input into Digital Net Revenue Management to successfully execute Design for Channel/Retail.
- Lead Data & Analytics e.g., item level profitability, sales velocity, inventory analytics, vendor management etc. collaborating with the DMCH to deliver E2E optimisation
- o Identify and secure new revenue streams and business models to ensure future-fit dCom capabilities
- Deploy data-driven digital execution via the BU dedicated Hubs relating to - 1 st party data capture, audience creation, and deployment of the same in digital plans - using 1st, 2nd and 3rd party data (This includes the entire current PRM scope). This includes end to end digital plans, including implementation of investment on all retailer media platforms through best in class Performance marketing / retailer media optimization
- Oversee all content creation and adaptation of assets (including search) via BU dedicted teams (Ustudio / Sapient), and deployment across digital / retail platforms
- In addition to BU responsibility, Lead the ‘One Unilever’ country activities - including
- o Investment across BUs within that country to negotiate best commercial rates and JBPs with Media Vendors and Media agency management to maximize synergies and scale including savings, contractual delivery, third-party audits, and management of resource and capability review.
- o Lead the external media agenda including relationships throughout the industry both with traditional media players eg ITV and digital players eg: Facebook, Amazon.
- Lead digital marketing transformation, which includes activities related to the role of data governance, measurement, and the future proofing UL for evolving digital landscape and for data privacy changes. Key areas include
- o Pioneer media innovation in areas such as connected TV, live streaming, social commerce, podcasts, DTC etc. ensuring we can access safely but in a timely way