Digital Analytics

**BAT is evolving at pace - truly like no other organisation.**

**To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey**

**BAT IS LOOKING FOR A** **DIGITAL ANALYTICS**

**SENIORITY LEVEL**:Management

**FUNCTION**: Digital Business Solutions

**LOCATION**:Mexico

**ROLE POSITIONING AND OBJECTIVES**

The Digital Analytics Executive exists to provide the company with continuous, objective, relevant information, analysis, and advice that allows the company to understand the consumers in depth to formulate brand and marketing strategy with a focus on consumer behaviour, data analysis & analytics insights.

They are responsible for analysing purchase information tied to consumers Loyalty Identification number for retail chains to track individual or aggregate purchase behaviour over time. They will coordinate Loyalty Identification analytics tasks for the organization, including creating effective strategies to collect data, analyse information, monitor key behaviour metrics, and implement analytics solutions for the products or services to shape up a compelling CRM strategy. This role will generate insights and storytelling to guide business decision making,

As part of the GBS Insights & Foresights Team, you will guide the business teams in making decisions with connected data solutions and establish metrics that drive business outcomes.

The role provides objective, timely and relevant marketing information/analysis to facilitate the data-driven decision-making of the company, monitor strategy implementation and overall business performance. They will play a key role in shaping the organization’s performance**.**

**Reports to**:US Consumer Analytics Director

**Geographic Scope**:USA

**WHAT YOU WILL BE ACCOUNTABLE FOR**
- Provide leadership on the analysis, consolidation, solutions, insights & recommendations to the business for 3rd party data from Retail Scan Database
- Develop analytical approaches to answer business questions and manage end user reports with quality information and caveats, including actionable information.
- Collaborate with cross-functional teams to understand business objectives and translate them into data analysis requirements.
- Extract, clean, and process data from Loyalty Identification Numbers using SQL, data manipulation tools, and scripting languages in order to create insightful analyses of consumer behavior.
- Develop and execute queries to segment and categorize consumers based on various criteria.
- Mine and analyze data from existing or new consumer databases to drive optimization and improvement of consumer campaigns, marketing techniques and business strategies, as well as uncover trends, changes, patterns, and anomalies in voluminous data sets.
- Create and maintain reports, dashboards, and visualizations to effectively communicate findings to stakeholders.
- Leverage the power of data & analytics to identify opportunities to drive growth of the company and enable timely and quality decision making.
- Work with and optimize tools and frameworks able to deliver descriptive analytics, to better support the business decision making.
- Identify opportunities for improving customer loyalty, and retention through data-driven insights.

**ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE**

**Experience Required**
- Experience as a Data Analyst or similar role, with a focus on consumer behavior analysis, proficient in excel and visualization tools Power BI, PowerPoint
- Minimum 1-2 years of work experience in Analytics/Digital with stakeholder management and project management in a large-scale organization.
- Data storytelling, land complex concepts into understandable insights.
- Familiarity with statistical techniques and methodologies for consumer behavior analysis.

**Education / Qualifications / Certifications Required**
- Bachelor's degree in Data Science, Statistics, Computer Science, Economics, or related field.
- Intermediate SQL language proficiency.
- Fluency in English

**WE ARE BAT**

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. **See what is possible for you at BAT.**
- Global Top Employer with 53,000 BAT people across more than 180 markets
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women’s Day Best Practice winner
- Seal Award winner - one of 50 most sustainable companies

**BELONGING, ACHIEVING, TOGETHER**

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. **Come bring your difference**

**#LI-**LR1