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Brand Assoc Manager

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Miguel Hidalgo, México PepsiCo A tiempo completo

**Responsibilities**:
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes LAY’S ®, DORITOS ®, CHEETOS ®, GATORADE ®, PEPSI ®, QUAKER ® and more. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.

Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes. We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At PepsiCo we create a Space to be you.
- Deep understanding of local consumer needs and insights; analyze competitive moves and understand key category dynamics by requesting research, analyzing data and defining business strategies.
- Lead brand equity strategy in the long term and marketing activation in the short term to increase penetration SOM
- Design long term growth strategy for each brand (positioning and innovation PSP).
- Activate Demand Space/Needscope Framework (Branding /Activation).
- Co-Develop Incremental Concept/Platforms with extended Innovation Team.
- Lead improvement agenda, including Revenue Management.
- Manage key partner relationship with internal & external agencies.
- Work in partnership with Commercial development managers to develop solid commercial plans.
- Propose and manage marketing mix model and further A&M needs.
- Lead promotions developments, innovations and activations.
- Tight monitoring of product quality agenda implementation.

Qualifications:

- Innovation strategy, brand positioning, setting the agenda, talent development and advanced marketing knowledge.
- Teamwork, analytical, problem solving, efficient oral and written communication, strong interpersonal skills, strategic thinking, creativity, persuasiveness, results oriented, assertiveness, tenacity, high sense of urgency and high level of initiative.
- 2 years of experience in Brand Management at least
- English level advanced.