Lifecycle Marketing Intern

hace 7 días

México Kinedu A tiempo completo

About Kinedu

Kinedu is on a mission to improve the beginning of every small child's story by fostering quality learning experiences at home, at school and everywhere in between. The majority of a child’s brain develops in the years before he or she enters kindergarten, and yet caregivers in every setting are often left with few resources and little to no support. Kinedu seeks to change that by providing expert developmental guidance for parents with children 0-6 years old. On its iOS, Android, and web app, parents can access live and on-demand parenting and development classes, 1,800+ science-based activities, guided play sessions and a “development chatline” with experts. All content is created by experts and supports the Kinedu Skills®, a proprietary algorithm created in partnership with researchers at Stanford University to help parents monitor their child’s milestone progress. Parents and caregivers can also connect with a community of 7 million families and share tips, experiences, and strategies for raising their little ones in our family forums. Kinedu’s primary audiences are located in the United States, Brazil, and Latin America. The app is available in three languages - English, Spanish, and Portuguese.

What you’ll do

As a Lifecycle Marketing Intern, you’ll play a strategic role in the development of the customer journey, defining key milestones along the way, and executing campaigns that drive deeper engagement, conversion (revenue), and retention. Specifically, you will be supporting the team in using data-driven segmentation and experimentation to develop compelling lifecycle marketing campaigns that impact our business outcomes.

**Responsibilities**:

- Develop and execute lifecycle marketing initiatives with a focus on activation, engagement, conversion, and retention.
- Copywriting for key communication with the user.
- You’ll empathize with users and their journey to effectively communicate the value of Kinedu’s premium products.
- Collaborate with the Design, Customer Insights, and Product teams
- Share key learnings and best practices for different markets and stakeholders
- Acquire a deep understanding of the drivers of purchase behavior (conversion), customer activation (engagement) and habitual usage (retention) and translate those insights into go-to-market programs, campaigns and promotions across channels
- Develop and manage marketing strategies to successfully meet revenue targets

What you bring
- Undergrad rising senior in Marketing
- Exceptional copywriting skills in both English and Spanish
- Strong analytical and critical thinking skills. Ability to make SMART strategic decisions and can articulate WHY a shift in data might be happening
- Interest in and high-level understanding of lifecycle marketing
- Excellent communication skills, both written and verbal
- Keen attention to detail, overachiever mentality, can do attitude with a problem-solving mindset.
- Strong intellectual curiosity and love of problem-solving with passion for driving action and making direct impact on business outcomes
- Proactive, you don’t wait for the solution to be handed down to you

What you’ll get
- You’ll join an enterprise that is part of: Endeavor, 500 startups, and has been awarded by App Store and Google Play teams.
- Opportunity to join a team of talented, driven, dynamic, and results-oriented professionals
- A chance to work at an international startup focused on improving early childhood development at scale with 7M+ users in more than 180 countries
- Competitive compensation package

  • Head of Lifecycle Marketing

    hace 4 horas

    méxico Remote A tiempo completo

    Overview Remote is solving modern organizations’ biggest challenge – navigating global employment compliantly with ease. We make it possible for businesses of all sizes to recruit, pay, and manage international teams. With our core values at heart and future focused work culture, our team works tirelessly on ambitious problems, asynchronously, around the...

  • Senior Lifecycle Marketing Manager

    hace 7 horas

    Ciudad de México, Ciudad de México Jobgether A tiempo completo

    This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Lifecycle Marketing Manager in Mexico. We are seeking a data-driven Senior Lifecycle Marketing Manager to lead end-to-end CRM and lifecycle marketing initiatives. In this role, you will own strategy, execution, and optimization for email, SMS, and...

  • Lifecycle Marketing Coordinator

    hace 5 horas

    méxico Talent Systems, LLC A tiempo completo

    We’re an established but growing technology company in the entertainment space seeking a Lifecycle Marketing Coordinator to oversee our B2B and B2C email marketing program end-to-end, including HTML/CSS coding, campaign construction, audience segmentation, deployment and post-send analysis. The ideal candidate is an email marketing expert who is creative...

  • Content & Lifecycle Marketing Manager

    hace 7 horas

    Ciudad de México, Ciudad de México Pro Coffee Gear A tiempo completo

    Job Position:  Content & Lifecycle Marketing ManagerCompany: Pro Coffee GearLocation: Remote (Anywhere)Full - Time About Us: Pro Coffee Gear is a thriving e-commerce company located on our scenic 20-acre ranch in Austin, Texas. We specialize in providing top-tier espresso machines and related parts to coffee enthusiasts worldwide. Our dedication to...

  • Content & Lifecycle Marketing Manager

    hace 6 horas

    Ciudad de México, Ciudad de México Pro Coffee Gear A tiempo completo

    Job Position:  Content & Lifecycle Marketing Manager Company: Pro Coffee Gear Location: Remote (Anywhere) Full - Time About Us: Pro Coffee Gear is a thriving e-commerce company located on our scenic 20-acre ranch in Austin, Texas. We specialize in providing top-tier espresso machines and related parts to coffee enthusiasts worldwide. Our dedication to...

  • Senior Lifecycle Analytics

    hace 1 semana

    Estado de México IDT A tiempo completo

    A leading global communications firm located in Mexico is seeking a Senior Customer Lifecycle Analyst to enhance its marketing department’s efforts by offering technical expertise and strategic guidance. Candidates should have over 5 years of experience in analytics and customer lifecycle planning. Proficiency in analytics tools like Amplitude or Braze is...

  • Sr. Lifecycle Marketing Specialist

    hace 4 semanas

    Ciudad de México Tala A tiempo completo

    **About Tala**Tala is on a mission to unleash the economic power of the Global Majority - the 4 billion people overlooked by existing financial systems. With nearly half a billion dollars raised from equity and debt, we are serving millions of customers across three continents. Tala has been named by the _Fortune _Impact 20 list, _CNBC_’s Disruptor 50 five...

  • Sr. Lifecycle Marketing Specialist

    hace 3 horas

    Ciudad de México Tala A tiempo completo

    **About Tala** Tala is on a mission to unleash the economic power of the Global Majority - the 4 billion people overlooked by existing financial systems. With nearly half a billion dollars raised from equity and debt, we are serving millions of customers across three continents. Tala has been named by the _Fortune _Impact 20 list, _CNBC_’s Disruptor 50...

  • Lifecycle Marketing Analyst

    hace 6 horas

    Ciudad de México, Ciudad de México PayJoy A tiempo completo

    The Lifecycle Marketing Analyst is responsible to implement and execute lifecycle campaigns within our CRM focused on the credit line and card business. ResponsibilitiesImplement lifecycle campaigns for acquisition, retention, and engagement.Implement messages and creatives in our CRM, in partnership with brand teams.Implement rapid testing to determine...

  • Lifecycle Marketing Manager

    hace 2 semanas

    Ciudad de México Scribd A tiempo completo

    At Scribd (pronounced “scribbed”), our mission is to spark human curiosity. Join our team as we create a world of stories and knowledge, democratize the exchange of ideas and information, and empower collective expertise through our three products: Everand, Scribd, and Slideshare.We support a culture where our employees can be real and be bold; where we...