Sr. Regional Social Media Manager

Company Overview:
DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

LI-Hybrid

Team Overview:
This is a Management role, in which our new Sr. Social Media Manager will be in charge of administrative and strategic projects, building the basis for DiDi to become a relevant Brand in the SoMe arena. This is not a Creative role, in the sense that this talent will not be in charge of that part of the execution, we are looking for someone to lead the team, lead the process, lead the stakeholder management and the external agencies (influencers and SoMe).

Role Responsibilities:
In this role you will be responsible for:

- Develop and implement a comprehensive social media strategy to increase brand awareness and drive engagement
- Create and curate engaging content for various social media platforms, focusing on TikTok but recommending any other platforms that meet our needs
- Help diagnose our social media needs, co-lead the pitch for our new SoMe agency/influencer agency and guide the team through the selection process
- Collaborate with the Marketing team to integrate social media into overall marketing campaigns and initiatives
- Constant monitoring conversation and real-time opportunities for each market
- Analyze social media metrics and insights to optimize performance and make data-driven decisions along with the Creative and Media teams
- Stay up-to-date with the latest trends and best practices in social media marketing and incorporate them into our strategy
- Monitor and report on competitor activity and industry trends
- Help the team enchance crisis manuals
- Wotk with CAT teams to define and enhance current customer management process
- Stakeholder management, build trust and connection with our different Business Units (Food, Rides, MasterBrand and Travel)
- Help DiDi's Marketing team become SoMe experts, and integrate this critical element to our annual plan, campaigns and always on
- Challenge our current understanding and execution of the SoMe strategy, help us become the most relevant brand in the industry within SoMe

Role Qualifications:

- Bachelor's degree in Marketing, Communications, or a related field
- Proven experience managing social media accounts for a brand or company (Client Services, Account Management)
- Strong stakeholder management (MKT Directors, CMO, Creative VP, Creative Head, external agencies)
- Strong written and verbal communication skills
- Strategic understanding and knowledge, as you will lead and implement your Team's strategy
- Hability to guide internal and creative teams, understand the Brand and our guidelines
- Proficiency in social media management tools and analytics platforms
- Excellent organizational and time management skills with the ability to multitask and prioritize
- Strong analytical skills and the ability to interpret data and metrics
- A passion for social media and staying ahead of the curve in the digital landscape
- Soft skills that will help him/her/they collaborate with Marketing teams and all its stakeholders

EEO Statement:

- We create customer value - We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
- We are data-driven - We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
- We believe in Win-win Collaboration - Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
- We believe in integrity - Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
- We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
- We believe in Diversity and Inclusion - Diversity is one of our biggest strengths. Our diff