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Data Specialist

hace 2 semanas

Saltillo, México Redwood Logistics A tiempo completo

**Data Specialist**

Reports To**:Sales Operations**

Location**:Monterrey, Mexico**

Environment**:Hybrid**

**Work Schedule**:
This position is **full-time **and **hybrid Monday through Friday** from **8:00 AM to 5:00 PM** with an hour break, but flexibility is available based on coverage.

**Who We Are**:
**Redwood Logistics** is one of the fastest growing and most innovative 4PL providers offering supply chain execution and next-generation supply chain technology solutions. For more than 20 years, Redwood Logistics has been helping move businesses forward by connecting our clients to winning strategies. As a next-generation leader in forth-party logistics (4PL), we live at the intersection of logistics and technology. We focus brilliant minds, technology services, and performance excellence to modernize supply chains.

From our diversity of services, data-driven network solutions, and strategically integrated model, we have positioned ourselves as the dominant player in the mid-market space operating across North America and Mexico. We are a privately held company, managing significant transportation spend - we are big, but flexible with an entrepreneurial spirit.

**Redwood Mexico**, a subsidiary of Redwood Logistics, speaks the cross-border shipping language removing roadblocks that can bring cross-border supply chains to a stand-still.

Our continued success is driven by our fearless and innovative people. Being part of the Redwood family means taking the road less traveled, building each other up to greatness, and always leaving room for fun

Ready to grow with us? With $1.4B in Revenue, 34% YOY SaaS growth and 400% SaaS pipeline, now is the time to join Redwood

**Purpose of Your Work**:
The sales and marketing **Data Specialist** will join the Global Sales Operations team and play an integral role in driving the continued success of the business. The sales and marketing Data Specialist will be responsible for gathering, analyzing, and interpreting data from various sources to provide actionable insights and recommendations that drive go-to-market strategy and improve overall business performance.

As a Data Specialist,you have the exciting opportunity to grow your digital marketing career and thrive in an organization that is evolving by helping to lead the way Redwood goes to market.  Your research and discoveries will play a pivotal role, influencing programmatic decisions throughout the customer lifecycle. This position will be all-encompassing of both front-end marketing and sales campaign analysis and holistic performance of Marketing activities in an effort to support Redwood’s financial goals.

**How You Make a Difference Everyday**:

- Collect and analyze data related to prospect lists, marketing campaigns, customer behavior, digital presence, and other relevant metrics to identify trends and insights that can inform sales and marketing strategy and tactics.
- Design, deliver, and present high-quality performance reporting that supports business objectives and the objectives of the Revenue team to business stakeholders and senior leaders
- Create and continuously improve current reports in Salesforce and Tableau to help track business trends and performance in a turnkey way
- Develop automated dashboards and other reporting techniques to help visualize relevant trends in data, working with business stakeholders to identify requirements
- Research contacts within ideal customer profiles including champions, buyers and other personas specific to cross sell, account-based marketing (ABM), campaigns and events.
- Ensure the accuracy and completeness of CRM data, identifying and addressing any data quality issues or inconsistencies.
- Collaborate with cross-functional teams, including marketing, sales, operations, and more to data-driven marketing campaigns and programs.
- Stay up-to-date on emerging trends and technologies in data analysis, sales intelligence, and marketing technologies, and make recommendations for their adoption and implementation.
- Communicate findings and insights to key stakeholders, including senior leadership, in a clear and compelling way.
- Own reporting and continuous refinement of Redwood’s Marketing dashboards in order to support data-driven decision making across all channels.
- Measure the effectiveness and financial impact of Marketing channels and efforts towards customer acquisition and cross-sales.

**You’ve Got This?**
- Growth mindset
- 1-3 years of in data analysis, preferably in a marketing context
- Strong analytical skills with proficiency in Excel
- Some knowledge of SQL (Tableau experience a plus)
- Salesforce CRM, HubSpot marketing automation, 6Sense ABM platform, ZoomInfo, LinkedIn Sales Navigator experience preferred
- Excellent communication skills, with the ability to present complex data in a clear and compelling way to both technical and non-technical audiences.
- Demonstrated ability to work independently and collaboratively in a