Internet Marketing Consultant, Social Media

The Social Media Internet Marketing Consultant will be responsible for various social marketing activities, including campaign development, optimization, and performance analysis for our clients that drive consumer engagement. The Internet Marketing Consultant, Social will have strong analytical, organizational and time management skills as they will be expected to be able to work on multiple projects at the same time. They must display a service-oriented, positive attitude for clients and colleagues, coupled with an appreciation of business realities. This position will develop top of the line social media campaigns that activate consumers and encourage repeated site visits utilizing current and emerging social media practices.

**Responsibilities**:

- Analyze and evaluate industry benchmarks/market research regarding competitor’s social media programs to identify gaps and social media opportunities for improvement i.e. content strategy and frequency of content deployment
- Establish client’s position in a social media stratosphere and determine content strategy that presents client’s social media program in compelling and unique context
- Ascertain what methods will be used to syndicate content i.e. Twitter, Facebook blogs, etc. to capitalize on social media trends
- Help client’s find success with unique and timely promotional campaigns featuring incentives to join the social communities such as exclusive content, contests, insider access or other opportunities
- Identify key stakeholders in social communities and work to grow the distribution of content, with the goal of growing volume of line client content to drive traffic
- Manage various social platforms to develop new campaigns and edit existing one to ensure ROI for clients
- Watch and check social media trends, tools, technologies, and recommend direction for investment and implementation
- Demonstrate the ability to develop /revise content for varied audiences in a professional manner
- Create innovative new content across social media platforms (blogs, Twitter, Facebook, YouTube, Instagram, Tumblr, etc.) and ensure message consistency
- Demonstrate deep understanding of client goals in order to forecast budgets, create campaign structures and take complete ownership of multiple client accounts
- Extract insights from campaign data, identify relevant trends and provide well developed proactive recommendations to enhance and exceed overall social marketing goals and objectives
- Demonstrate clear understanding of overall client messaging and develop innovative social campaigns to engage and attract new customers
- Keep up to date on the impact of social media on SEO
- Provide reports to clients on an agreed upon basis - weekly/monthly
- Display curiosity of social media by researching new blogs and channels for relevancy and trend identification
- Monitor and advise clients of the latest trends in social media marketing that add value to their brands

**Required Skills**:

- Bachelor's degree preferred
- Fluency with English communication skills is required along with excellent presentation skills. Familiarity with AP Style preferred
- Demonstrated knowledge of Excel
- Advanced analytical ability
- Strategic and creative thinking with a strong focus on innovative, but measurable client solutions
- Understanding search engine marketing a plus
- Self-motivated and results-and detail-oriented
- Able to work with mínimal supervision while maintaining focus and productivity
- Able to quickly adapt to new situations