Brand Intern

Company Overview:
DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

LI-Hybrid

Team Overview:
✨ Are you a passionate, hands-on, and creative superstar? Join us as a Masterbrand Intern at DiDi
You'll be at the forefront of shaping our brand's success in the SSL market.

As our intern, you'll have the opportunity to:

- Innovative strategies that captivate and resonate with the SSL audience.
- Collaborate with cross-functional teams to drive brand growth and market penetration.
- Work on brand campaigns, from concept to execution, across various channels to elevate our brand's presence across SSL.

Working with us, you'll be part of a dynamic and diverse team, where creativity and innovation thrive. You'll have the opportunity to make a significant impact on our brand's success and leave a lasting legacy in the rapidly evolving tech industry.

Role Responsibilities:

- Support masterbrand campaigns, incorporating input from cross-functional teams and driving corrective actions when needed for specific projects and initiatives.
- Provide operational support in budget tracking and campaign management.
- Follow up on the execution of masterbrand campaigns across Paid Media, TV, OOH, Social Media, and PR.
- Assist in crafting campaign briefs and driving them through to completion.
- Conduct research to support campaign and brand strategy development.
- Assist the marketing team with daily administrative tasks.
- Support the maintenance and content updates of DiDi’s internal Brandcenter.
- Act as royalty controller for all Marketing department
- Assist in conducting brand audits in order to maintain brand consistency.
- Support in compiling brand benchmarks and competitor analysis.

Role Qualifications:

- 1+ year of experience managing brand and / or marketing campaigns with a mix of digital proven creative excellence.
- Strong analytical and numerical skills to frame marketing strategies, understand results and support proposed approaches.
- Exceptional critical thinking skills.
- Strong follow up, project management skills are required.
- Experience working with creative agencies and production companies is a plus.
- Experience in ride hailing, food delivery, startup and highly dynamic companies is a plus.
- Strong written and verbal communication skills in English and Spanish.

EEO Statement:

- We create customer value - We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
- We are data-driven - We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
- We believe in Win-win Collaboration - Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
- We believe in integrity - Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
- We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
- We believe in Diversity and Inclusion - Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

**We are committed to building inclusive and diverse teams.**

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.