Brand Manager

hace 24 horas

Ciudad de México Hasbro Inc. A tiempo completo

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.

We are seeking a strategic, creative, and data-driven **Brand Manager** to lead the development and execution of brand marketing strategies for a high-profile portfolio that includes **Marvel, Beyblade, NERF, Star Wars, and Transformers**. This role will be responsible for guaranteeing the consumer-facing identity of each franchise, driving global go-to-market strategies, and coordinating with cross-functional teams to ensure cohesive brand storytelling and commercial success across all retail channels.

**A day in the life as a Brand Manager**:
**Brand Strategy & Planning**
- Jointly with global and regional teams, develop annual brand plans and long-range strategic roadmaps for each franchise
- Drive brand positioning, value proposition, and key message development across all touchpoints.
- Monitor consumer trends, market insights, and competitor activity to inform strategic pivots.

**Product & Marketing Development**
- Partner with global and regional teams to influence the toy line based on market needs and storytelling opportunities.
- Lead, collaborate and partner with cross functional teams on integrated marketing campaigns including advertising, digital, experiential, and promotional initiatives.

**Retail & Sales Integration**
- Work closely with Sales, Retail Marketing, and eCommerce teams to align brand communication with channel-specific strategies.
- Develop merchandising programs, planograms, and POS support for key retail partners.
- Support retailer presentations with consumer insights, brand narratives, and promotional planning.

**Licensing & Franchise Collaboration**
- Liaise with licensors (e.g., Disney, Lucasfilm, Marvel, Takara Tomy) to align on brand priorities and approve product and marketing materials.
- Manage brand health within licensed ecosystems, ensuring adherence to franchise guidelines.

**Budget & Performance Management**
- Own and manage marketing budgets, track performance, and report ROI on marketing programs with regional and global teams.

**What you'll bring**:

- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field is essential
- 3-5 years of experience in marketing, brand management, or product management
- Proven track record of managing brand campaigns and product launches with the expertise in forecasting (large sku count), business planning and budget optimization
- Ability to collaborate effectively with cross-functional teams (Sales, Marketing, Agencies) including global and regional teams
- Analytical and strategic thinking maintaining brand equity across all consumer touchpoints
- Data driven decision making
- Fluent in English

**We are an Equal Opportunity / Affirmative Action Employer**

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.

  • Brand Manager

    hace 1 día

    Ciudad de México, Ciudad de México The Brand Manager A tiempo completo

    The Brand Manager is a key member of the client success and operations team at GIGABRANDS. Sitting between the Brand Director and Junior Brand Managers, this role is responsible for managing day-to-day client accounts, executing strategies that drive sales, and ensuring exceptional service delivery across multiple Amazon brands.As a Brand Manager, you'll...

  • Brand Manager

    hace 6 días

    Ciudad de México Sephora A tiempo completo

    **Brand Manager**: To be successful as a Brand Manager, you should have a good understanding of consumer behavior, be up-to-date on market trends and continuously monitor competitor activity. You will also be responsible for conducting research, analyzing data, developing go-to-market strategies and reporting on brand performance.To be successful as a Brand...

  • Brand Manager

    hace 3 semanas

    Ciudad de México Hasbro Inc. A tiempo completo

    Brand ManagerMain objective: To create the world’s best play experiences for consumers and their families in a sustainable and profitable way.The brand manager is responsible to implement marketing activities that increase brand value, awareness, market share and profitability by analyzing data, conducting research and developing omnichannel go-to-market...

  • Brand Manager

    hace 1 semana

    Ciudad de México Odella A tiempo completo

    Somos Odellá, una empresa internacional especializada en la distribución y comercialización de equipos médicos, tratamientos estéticos y productos dermocosméticos de alta gama y reconocimiento a nível mundial. Estamos buscando a un Brand Manager. **Responsabilidades**: ✨Desarrollar e implementar estrategias de marketing 360 para la venta de...

  • Brand Manager

    hace 7 días

    Ciudad de México REPUBLIC COSMETICS A tiempo completo

    Republic Cosmetics solicita:**BRAND MANAGER**Somos Republic Cosmetics, una empresa que desarrolla, fabrica y comercializa productos principalmente del sector belleza como cosméticos de color, cuidado de la piel y cabello, productos para uñas, bebés, accesorios para cabello, pestañas y una extensa gama de productos de cuidado personal. Contamos con 4...

  • Brand Manager

    hace 3 días

    Ciudad de México Steve Madden A tiempo completo

    En Steve Madden buscamos un(a) Brand Manager que sea dueño(a) del negocio, con fuerte visión comercial, analítica y de ejecución. Este rol es clave para asegurar el crecimiento rentable de la marca a través de nuestros clientes estratégicos, liderando la categoría de punta a punta.Serás el principal vínculo entre Steve Madden y nuestros clientes,...

  • Brand Manager

    hace 5 días

    Ciudad de México Steve Madden A tiempo completo

    En Steve Madden buscamos un(a) Brand Manager que sea dueño(a) del negocio, con fuerte visión comercial, analítica y de ejecución. Este rol es clave para asegurar el crecimiento rentable de la marca a través de nuestros clientes estratégicos, liderando la categoría de punta a punta.Serás el principal vínculo entre Steve Madden y nuestros clientes,...

  • Brand Manager

    hace 5 días

    Ciudad de México Steve Madden A tiempo completo

    En Steve Madden buscamos un(a) Brand Manager que sea dueño(a) del negocio, con fuerte visión comercial, analítica y de ejecución. Este rol es clave para asegurar el crecimiento rentable de la marca a través de nuestros clientes estratégicos, liderando la categoría de punta a punta. Serás el principal vínculo entre Steve Madden y nuestros clientes,...

  • Brand Manager

    hace 4 días

    Ciudad de México Steve Madden A tiempo completo

    En Steve Madden buscamos un(a) Brand Manager que sea dueño(a) del negocio, con fuerte visión comercial, analítica y de ejecución. Este rol es clave para asegurar el crecimiento rentable de la marca a través de nuestros clientes estratégicos, liderando la categoría de punta a punta. Serás el principal vínculo entre Steve Madden y nuestros clientes,...

  • Brand Manager

    hace 3 semanas

    Ciudad de México Hasbro Inc. A tiempo completo

    At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed...