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Pay Per Click Specialist
hace 3 semanas
**About the Company**
RoverPass is an innovative startup dedicated to transforming the campground and RV park industry. Our suite of property management solutions and advanced marketing services empower campgrounds and RV parks to attract and retain more customers effectively. As a dynamic and forward-thinking team, we are on a mission to lead the industry with cutting-edge strategies and technology.
**Responsibilities**
Develop and execute PPC strategies with a primary focus on Google Ads to boost brand awareness and customer acquisition.
Manage end-to-end Google Ads campaigns, including keyword research, ad creation, audience targeting, bidding strategies, and ongoing optimization.
Oversee additional PPC channels such as Facebook Ads, GetApp, Capterra, and SourceForge, ensuring alignment with overall marketing objectives.
Conduct detailed analysis of PPC performance data to identify trends, insights, and optimization opportunities.
Collaborate closely with the marketing team to integrate PPC campaigns with broader marketing strategies.
Stay up-to-date with the latest trends, features, and best practices in Google Ads and other PPC platforms.
Proactively test new PPC channels and tactics to expand digital reach and effectiveness.
**Requirements**
- Bachelor’s degree in marketing, advertising, or a related field.
- Minimum of 4
years of hands-on experience in PPC, with a **strong emphasis on Google Ads**.
- Proven expertise in **Google Ads**, including campaign setup, keyword research, ad copywriting, bid management, and performance tracking.
- Experience managing **Facebook Ads** and familiarity with **GetApp**, **Capterra**, and **SourceForge**.
- Strong analytical skills to interpret data and drive PPC optimization.
- Excellent communication and collaboration abilities within a cross-functional team.
- Detail-oriented with exceptional organizational and project management skills.
- Experience in the travel and hospitality industry is a plus.
**What We Offer**
- Flexible Working Hours
- 100% Remote Work
- Competitive USD Salary
- Generous Paid Time Off / Vacations
- Paid Maternity/Paternity Leave
- Local Holidays
