Social Media

**Social Media & Content Leader**

**Who are we?**

IPF Digital is a Financial Services company part IPF Group and trades as Creditea in México. We provide consumer loans, and our mission is to make life easier by offering simple and personalized financial solutions to everyday Mexicans.

Our organizational purpose is to build a better world through financial inclusion, and we see the role **Social Media & Content Leader**as being critical in shaping and persevering our organizational culture that is centred around our purpose.

At IPF Digital we are committed to promoting strategies that help us maintain a balance between our personal and work lives, where each of our employees feels motivated and is reflected in business results.

You'll join a highly engaged team ready to help you make your adaptation very easy and simple, and together achieve goals.

**The role**

Join us as a Social Media Content Leader and become the driving force behind our company's digital footprint. As a visionary in the realm of online presence, you'll craft compelling narratives that captivate audiences and propel our brand to new heights in the dynamic landscape of the Mexican market. Unleash your creativity, shape narratives, and shape the future of our brand.

**The responsibilities**
- As a member of the Marketing team, your role will encompass the strategic and operational management of our content across all digital channels.
- Creation and execution of Social Media Campaigns.
- Generation and Reporting: Utilize your in-depth understanding of our Ideal Customer Profile (ICP) audience preferences and current trends to generate insights and reports. These insights will inform our content strategy and help us better connect with our target audience.
- Content Creation: Develop engaging content, including text, images, and videos, that aligns with our brand and resonates with our audience. Your goal is to contribute to achieving Key Performance Indicators (KPIs) related to Conversion Rate Optimization (CRO) and Sales Opportunity Management Effectiveness (SOME).
- Content Strategy Review and Analysis: Review, analyze, and propose new content strategies for all stages of the sales funnel. This involves understanding where our audience is in their journey and tailoring content accordingly to guide them towards conversion.
- Target-Messaging Matrix Development: Create a matrix for target messaging based on the user's status and the channel being used. This ensures that our messaging is relevant and impactful, leading to higher engagement and conversion rates.
- Posting Schedule Optimization: Develop an optimal posting schedule for our content, taking into account factors such as web traffic patterns and customer engagement metrics. This will help maximize the reach and impact of our content across different digital channels.
- Benchmarking and Platform Monitoring: Keep track of performance metrics on all digital platforms, including social media and our website. Benchmark our performance against industry standards and competitors to identify areas for improvement and optimization.
- Stay Updated with Social Platform Changes: Stay abreast of changes and updates across all social platforms to ensure that our strategies remain effective and compliant with platform guidelines. Adapt our approach as needed to maintain maximum effectiveness.
- Innovative Customer Attraction Strategies: Suggest new and innovative ways to attract prospective customers, such as running promotions or competitions. Continuously explore opportunities to expand our reach and grow our customer base.
- Website Content Updates: Take responsibility for updating and maintaining the content on the Creditea website, ensuring that it remains accurate, relevant, and engaging for visitors.
- Social Media Listening: Analyze audience sentiment to reveal insights and trends shaping our brand. Empower stakeholders like Performance team with actionable recommendations for strategic decisions that drive engagement.
- Performance alignment: Collaborate closely with the paid performance team to provide texts, images, and content that fuel and optimize the performance of our campaigns, taking into account seasonal trends and user drivers.
- Brand ambassador: A thorough understanding of the brand and our social media channels to create valuable content that has a real impact on our platforms. Responsible for the creation and execution of content on TikTok, Instagram, Facebook, Social Media Influencers and YouTube from start to finish, considering all stakeholders for its performance and alignment.

**So, what skills, knowledge, and experience do you have?**

**Skills**
- Fluent in verbal and written business English (essential.
- Good knowledge of marketing technology tools Business Manager META, Tik Tok, Hootsuite, MaxTraffic, CMS.
- Creative ideas.
- Strong copywriting skills.
- Commercially driven and customer centric.
- Outstanding ability to think creatively, identify and re