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Country Manager

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**Crimson Panda are proud to be partnering with WPT Global who are currently looking for a Country Manager (Mexico) to join their global team
Are you an experienced digital marketer, based in Mexico, with a passion for poker?

Do you want to join a fast-growing team in an exciting industry?

As part of the WPT Global marketing team, you’ll join a team of marketing experts from all over the world in a fast-paced environment. You will be responsible for the Mexico market, and expected to grow and develop the market in collaboration with senior management and local partners.

**Who are WPT Global?**

When the World Poker Tour’s first televised high-stakes games hit screens in 2003, the poker boom got a lot louder. The iconic WPT brand has since been at the forefront of innovation in poker, and while long associated with live events on the world stage, WPT Global now takes the game to players on a cutting-edge new online platform.

The team behind WPT Global brings together Silicon Valley tech executives, scientists, data and machine learning engineers, game designers and developers, and more.

WPT Global are passionate about poker both as a mind sport and entertainment - it is a challenging and complex game, but also exciting and fun to play (and to watch), whether beginner or expert.

From railing the nosebleed stakes to beating the game at a professional level, the creators of WPT Global have been steeped in poker as players, spectators, and fans for years.

**Key Responsibilities**
- Reporting to the Head of Latin America, the Country Manager will have P&L responsibility for Mexico
- Translate market requirements into internal projects, to maximise product-market fit
- Plan, set the groundwork and execute all aspects of local consumer facing operations, product offerings across various gaming verticals as well as marketing plans, budgets and activities
- Manage marketing campaigns across all marketing channels, digital and otherwise
- Work closely with and utilise the company’s central teams responsible for all aspects of day-to-day operations spanning from customer care, finance, payments and fraud to product development, as well as 3rd party service providers such as localization services and marketing agencies
- Develop strategic plans for the development of acquisition marketing activities across the market
- Provide effective research audit of market potential, key barriers to growth, consumer insights, competitive reporting & other key marketing requirements
- Maintain, develop, structure & lead commercial relationships with 3rd parties at the local level, in particular large media groups, to create promotional opportunities for the company
- Liaise with the product and payments team on localization and adaptation including poker room management, assessment of payment processing options, etc
- Review all activities, policies and procedures with other parts of the organisation including legal, technology, creative, affiliate, VIP players management, marketing, CRM, Customer Care and product management
- Undertake rigorous pre and post initiative analysis to provide campaign ROI, CPA and learnings for future activity
- Manage budgets for the market and oversee the local media and PR agency where appropriate
- Launch new product verticals into the market

**Essential Criteria**
***
- Minimum of 5 years’ experience managing digital marketing campaigns and account management
- Resident of Mexico and native speaker of Spanish, as spoken in Mexico
- Very good standard of written and spoken English
- Strong knowledge of poker
- Prior experience with the online gaming business
- Organised and methodical, able to manage multiple projects simultaneously working with multiple stakeholders and teams
- Thorough understanding of digital marketing and analytics
- A strong understanding of opportunities for exposure and user acquisition in Mexico
- Experience managing a marketing budget independently
- Comfortable with sales numbers and highly analytical
- Strong communication, relationship and presentation skills
- Excellent project management skills with the ability to multi-task and effectively resolve conflicting needs

**Bonus Criteria**
***
- Additional languages
- Experience managing Display, Affiliate, SEO and PPC campaigns
- Knowledge of and contacts within the Brazil gaming media and PR landscape