Insights Manager

**Meaningful Work From Day One**:
The Insights Manager is a strategic thought partner who will provide consumer understanding, strategy recommendations, and research analysis to drive brand and business growth. This role will manage research, participate in ideations, and help identify compelling insights to develop solutions for business challenges and opportunities.

**What You Can Expect**:

- Develops and implements research plans to address knowledge gaps and inform brand strategy, ensuring alignment with overall business objectives.
- Analyzes and interprets data from various sources, including market research, consumer insights, and sales data, to identify trends, insights, and opportunities for brand growth.
- Collaborates with cross-functional teams, including marketing, sales, and product development, to integrate consumer insights into brand-building initiatives and ensure a consumer-centric approach.
- Manages the design, commissioning, and analysis of consumer research projects, ensuring projects are executed efficiently and effectively within budget and timeline constraints.
- Contributes to innovation by assisting in opportunity identification, testing, and new product/brand development, providing insights to support the development of successful new products and brand extensions.
- Communicates research findings and recommendations to stakeholders clearly and concisely, using data visualization and storytelling techniques to convey insights and influence decision-making effectively.
- Stays abreast of industry trends, consumer behavior, and research methodologies, continuously developing knowledge and expertise to provide cutting-edge insights and recommendations.

**What You Bring to the Table**:

- Bachelor's degree in Marketing, Business, or a related field.
- 7+ years of experience in consumer planning or a related field, demonstrating a strong understanding of consumer behavior and market dynamics.
- Excellent quantitative and qualitative research skills, with experience in designing, conducting, and analyzing research projects to generate actionable insights.
- Strong written and oral communication skills, with the ability to effectively communicate research findings and recommendations to diverse audiences.
- Experience with data analysis software and statistical analysis, enabling the manipulation and interpretation of complex data sets to identify trends and patterns.
- Ability to synthesize information from multiple sources and draw conclusions, demonstrating critical thinking and problem-solving skills.
- Curiosity, initiative, and a willingness to challenge the status quo, demonstrating a proactive and innovative approach to research and analysis.
- Collaborative and creative mindset, with the ability to work effectively with cross-functional teams and contribute to a positive and productive work environment.

**What Makes You Unique**:

- Experience in spirits/beer/luxury/beauty industry/CPG

**Who We Are**

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

**What We Offer**

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

\#herradura

Business Area: Americas Division

Function: Marketing

City:
Naucalpan de Juárez

State: México

Country: MEX

Req ID: JR-00008659