Manager Consumer Platforms

hace 2 semanas

Tlahuac, México Coca-Cola A tiempo completo

Minimum of 6 years of digital work experience. Needs to have experience working in cross functional teams and geographies. Needs to have developed owned digital experiences and products with clear consumer value proposition and tangible return on investment. Needs to have agile and entrepreneurship mindset.

**Function Related Activities/Key Responsibilities**:

- **Coordinate Digital ecosystems** avoiding isolated solutions and inconsistent experiences for users. Create harmonization in on our models, and use it to constantly enhance and iterate our digital solutions.
- Design** High Value Proposition **for digital products, leading **UX, UI**, **validate hypothesis **through qualitative and quantitative research and find specific data to back up or refute them.
- Utilize **human centered design practices **to fully understand the key problem(s) that rely underneath the need detected by uncovering the target consumer’s **key pain points, gain creators and magic moments**:

- Leading owned digital experiences and products’ (including but not limited to website, mobile APP, messaging platform, 1st party data driven CRM) strategy and roadmap, financial model and OKR, governance and operating model, capability rollout and migration plan design.
- Driving digital experiences and products growth strategy at scale.
- Providing expert perspective on consumer acquisition and activation (e.g., campaign and promotion aggregator)
- Leverage personal network and knowledge of digital tools to drive competitive experience and product advantage
- ** Influence Culture** and work with Capabilities team to reskill MKT team on digital products and digital value proposition

**Functional Skills**:
**MASTERY OF**
- Digital experience design (CX) CRM
- Governance model - STAKEHOLDER MANAGMENTE
- Digital marketing and growth strategy
- Digital operation
- Digital consumer acquisition and activation

**BROAD EXPERTISE IN**
- Agile scrum methodology
- Design thinking methodology
- Consumer data analysis

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