Senior Marketing Analyst
hace 1 semana
**Descripción de la empresa**
Informa Markets Division is the world’s #2 exhibitions organizer focused on transaction-oriented exhibitions and trade shows, which connects buyers and sellers and supports the flow of business and trade in over a dozen specialist markets to help businesses meet, discover products, trade, and grow through major exhibitions, virtual events, digital marketplaces and specialist content and data services. Informa has a portfolio of over 450 international B2B exhibitions, serving several core verticals, including Pharma, Finance, Health & Nutrition, Environmental Science, Artificial Intelligence and many more
**Descripción del empleo**
We are looking for a Senior Marketing Analyst in charge of marketing vision for our event brands in Mexico with international partners. Through data-driven planning, accountability of the projects, effective communication, and market-leading, multi-channel campaign tactics. The Senior Marketing Analyst will rally all internal and external resources to achieve audience targets.
- Responsible for executing marketing plans and actions for our visitors, exhibitors and digital communities
- Audience development: ensure clear value statements and customer personas are established and manifest in our customers’ digital journeys and campaign touch points
- Branding: own event look, feel, voice; develop and distribute brand standards, oversee for consistency across all channels
- Data & Analytics: oversight of all data capture and management-related activities and technologies for the brand including registration, data enrichment, post-event, and in-cycle standard and ad hoc analytics
- Partner Marketing: partner with Show Managers to optimize association and media relationships for audience acquisition and engagement opportunities.
**Requisitos**
Bachelor’s degree (or equivalent) in marketing, communication, or related field.
2+ years of marketing experience.
Self-motivated with strong interpersonal skills. Ability to work with multiple teams and take direction from multiple individuals and outside partners.
Experience managing the following channels:
Digital: web sites, mobile apps, SEM/SEO, IP targeting, etc.
Social media: paid and organic content, editorial calendar management.
Marketing automation campaign planning and delivery, including software such as Eloqua, Marketo or ExactTarget/Salesforce Marketing Cloud.
Strong verbal and written communication skills in both English and Spanish
Working with PowerPoint, Word, Excel, Outlook.
Desired experience in B2B events industries.
**Información adicional
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