Marketing Campaign Specialist

hace 3 días

Guadalajara, México JW Player A tiempo completo

**About JW Player**:
**The Marketing Team**:
The Marketing team at JW Player is a core team in achieving continued success for JWP. Our Marketing team works closely across the SMS organization involving various internal stakeholders to achieve our revenue goals and align on strategy.

**The Opportunity**:
We are looking for a Marketing Campaign Specialist with working knowledge of Salesforce Sales Cloud and Salesforce Marketing Cloud Account Engagement (formerly known as Pardot). Reporting to the Director of Demand Generation, you will be a key member of the revenue marketing team and make enormous impact on achieving our goals in obtaining new customers and promoting the growth of current customers.

**As a Marketing Campaign Specialist, you will**:

- Directly manage all technical aspects of Pardot, the core marketing automation tool at JW Player.
- Continuously partner with the operations team to ensure all required data is available for segmentation and targeting.
- Ensure the end-to-end lead management process, including scoring, enrichment, deduping, and assignment, is working effectively.
- Continuously test to make sure campaigns are set up and working correctly.
- Ensure governance and control around the segments touch strategy.
- Ensure all tracking and reporting is working and reports on campaign success.

**Requirements of the role**:

- Minimum of 2 years experience using Salesforce Sales Cloud and Salesforce Marketing Cloud Account Engagement (formerly known as Pardot).
- Experience in building requirements for database queries, list pulls, and data hygiene efforts.
- Proven ability to understand and steer effective strategies on improving deliverability and response rates for marketing campaigns.
- Exceptional project management skills.
- Adept at providing campaign reporting analysis to fuel insights and steer towards success.
- Flexible with job role and requirements as priorities shift.

**Bonus Points**:

- Salesforce certification.

**Perks of being at JW Player, **Mexico**

Our goal is to take care of you and ensure you will be successful in your new role. Your success is our success

As a full time employee, you will qualify for:

- Competitive Paid Time Off
- Remote Working Stipends
- Quarterly and Annual Team Events - _because team building is important_
- Professional Career Program and Career Development Opportunities
- Bi-Annual Hack Weeks for those who are interested in using their coding knowledge
- Fireside chats with individuals at JW Player
- We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status._

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