Advertising & Marketing Communications Supervisor

Full-time
- Department: Marketing

**Company Description**:
**About Us**

Fortune Brands began its journey as a publicly traded company (NYSE: FBHS or “Fortune Brands Home & Security, Inc.”) in 2011, as a successful spin-off from Fortune Brands, Inc. Since then, we have grown organically and through acquisitions, and have delivered strong financial performance. We have also proven our resilience and execution excellence. We outperformed and expanded in our categories through the housing market recovery, and executed our strategies through global disruptions, while refining our portfolio for the future.

On December 14, 2022, we completed the separation of our Cabinets business, enabling us to pursue our unique and exciting path for accelerating growth and productivity.

**Today, we are a new company: Fortune Brands Innovations, Inc. (NYSE: FBIN).** We are focused on driving our brand, innovation and channel leadership, and winning in supercharged categories.

**Why work with us?**

You will gain the flexibility to balance your life at every stage with Total Rewards that support your physical, emotional, and financial well-being. We also support an inclusive and diverse culture where everyone is encouraged and empowered to be authentic, and where our differences and unique perspectives are a key strength

In Fortune Brands Innovation, Inc. we're looking an **Advertising & Marketing Communications Supervisor in Nuevo Leon**, you will work with cross functional teams to design, develop, and validate product changes from concept to launch. You will mentor new talent, especially entry level engineers with the possibility to mentor interns. Your design work will support our continuous improvement and cost reduction agendas to improve the health of our business..

Marketing Communications Supervisor is focused on increasing brand awareness in the market, aligning a brand image for targeted customers and implementing programs including coordinating the production of advertising and promotional materials based on predetermined marketing themes and messages (e.g. flyers, billboards, television commercials, radio, digital advertising, etc.). Aligning brand communication strategy in the WH/RT stores through promotions/display communication/catalogue.
- Responsible for aligning and cascade the annual marketing/communication strategy to different media and channels and markets of LATAM.
- Identifying the optimal mix of advertising and promotional channels that aligned with defined customer market segmentation (television, radio, online, etc.)
- Responsible for aligning brand communication strategy in the WH/RT stores through promotions/display communication/catalogue.
- Conceptualization and development of creative content for: POP point of sale, promotional campaigns, literature, digital and print media, materials for new product launches.
- Planning and monitoring content for social networks.
- Coordination with agencies for the execution of materials and communication according to strategy and annual plan (PR, media, communication agencies).
- Follow-up to the execution of paid and organic campaigns and measurement of results.
- Managing events and coordinating brand promotional merchandise.
- Measuring advertising and promotion effectiveness.

**Qualifications**:

- Bachelor’s degree in Marketing, Business Administration or a related field is required.
- Minimum of 4 years of marketing experience is required.
- English proficiency - Advance
- Demonstrated ability to be a team player with skills to coordinate/participate in cross-functional teams.
- Demonstrated verbal, written and presentation skills.
- Advanced computer skills (Excel, PowerPoint, Word).