Meta Ads Media Buyer

hace 4 días

Ciudad de México CDMX Linx Digital A tiempo completo

**Position Overview**:
As a Media Buyer, you will strategize and implement media buying campaigns across various platforms, ensuring optimal reach and effectiveness. You will be working with direct response campaigns primarily with Meta ads.

**To be successful in this position, you**:

- Must be fluent in both written and oral English, and Spanish.
- 3+ years of media buying experience on Meta Advertising platform (knowledge of Google ads is a plus).
- Ability to project manage creative (creation of ads) projects.
- Can generate analysis reports and build reporting dashboards.
- Determine and understand target audiences, customer personas, and demographic analysis
- Maintain a campaign budget within set limits and manage media expenditures.

**Key Responsibilities**:

- Determine and understand target audiences.
- Choose the most effective media platforms to reach a target audience.
- Create and plan media strategies and negotiate rates with media sales representatives.
- Project manage media buying campaigns by creating timelines, assigning responsibilities, and monitoring progress through to completion.
- Analyze ad performance data to identify successful ads, evaluate the effectiveness of hooks and creative elements, and determine when ads should be optimized or replaced to maximize engagement and conversions.
- Maintain a campaign budget within set limits and manage media expenditures.
- Evaluate the success of a campaign and make necessary changes when necessary.
- Oversee the setup and maintenance of conversion tracking to accurately measure campaign success.
- Keep an eye on market changes and trends.
- Sustain communication with customers and media sales representatives.

Pay: $20,230.00 - $30,345.00 per month

Application Question(s):

- Describe your fluency in English (conversational, professional, fluent)
- Are you proficient with ad conversion tracking? (ie. Setting up tags with GTM, installing 3rd party pixels, integrating GA-4 etc.)

**Experience**:

- Meta Ads: 2 years (required)

**Language**:

- Spanish (required)

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