Mktg Sr Coordinator

**Responsibilities**: **Are you looking for a challenging opportunity in an organization with a dynamic, innovative and diverse environment? if so, your future is at PepsiCo.** As a world class company, we seek excellence in everything we do from the launch of a new product to its execution at the point of sale. Therefore, we need talented and innovative people who are passionate about what they do. PepsiCo Mexico currently has a broad portfolio of food and beverage products, such as Sabritas, Gamesa, Quaker, Pepsi, Obela and Sonric’s, leading brands in the snacks, cereals, soft drinks, isotonic and cookies markets respectively. Our vision is to be the global leader in convenient foods and beverages by winning with purpose. "Winning with purpose" reflects our ambition to win sustainably in the market and integrate the purpose in all aspects of the business. Currently we are looking for our next: Commercial Sr Coordinator (Media Coordinator) **Which is the main objective of this role?** Strategic Planning of advertising campaigns on Television and Secondary Media, determining the appropriate mix by media and Wrp's for each campaign based on the analysis of objetives and competition and contributing with the marketing area to achieve its objectives of boosting sales in the short and long term, building Engagement and "Brand Equity" of the brands with the consumer. Ensure 360 media recommendations. Qualifications: **What will you be doing?** - Responsible for preparing the Annual Media Plan (MSP) in conjunction with the Digital area to give visibility to the brands of the audience profile in relation to media exposure, proposed Media Mix and main metrics. - Participation in the development of the Total Connection Plan, providing strategic thinking to achieve results in conjunction with other areas such as Digital, Merchandising, PR and ECommerce. - Elaboration of Television Flow Charts considering the planning of the campaigns according to the brand strategy. - Preparation of the monthly Calendar adding the Off and On activity for visibility of the brands. - Responsible for supervising 100% the correct implementation of TV and Secondary Media, monitoring the results of each campaign as well as the investment of the budget and optimization of purchases. - Negotiate with Secondary Media providers to obtain the best costs and benefits in discounts that ensure the best return on investment for each campaign. - Monitors and analyzes the development of advertising activity to understand the media plans of the competition, which will support the decision-making of the marketing team. - Supervise the sending of the reports prepared by the area in a timely manner. - Prepare Analysis of Competition Reports according to the various requests of the Brand-Insight teams. **Who are we looking for?** - Bachelor's Degree in Communication Sciences, Advertising and/or Administration - English at 70% (Desirable) - Experience of 5-6 years in Media Agency or Company in the Media area (required) - Management of Excel, Powerpoint, Word. (mandatory) - Knowledge of Nielsen Tools: MSS, Adspend, TGI or EGM. (mandatory) - Analytical capacity - Teamwork - Work under pressure. - Leadership skills - Flexibility - Adaptability - Effective communication with other levels of the organization. - Availability to work in a Hybrid scheme: Office and Home Office **What can you expect from us?** - Competitive compensation - A flexible work environment that promotes a healthy balance between personal and professional life - A dynamic and inclusive culture - A supportive team that will foster your professional growth and development - Opportunity to work with relevant projects worldwide - Opportunity to give back to the community with our volunteer programs - We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization._ **Thank you so much for your interest in PepsiCo