Driver Marketing Sr Analyst

Company Overview:
DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

LI-Hybrid

Team Overview:
**Join us as a Driver Marketing Sr. Analyst and help shape how we connect with thousands of drivers every day** In this role, you’ll take ownership of crafting smart, data-driven marketing strategies that boost awareness, engagement, and usage of our driver loyalty program and partner benefits. You’ll dive deep into understanding driver needs and pain points to deliver communications and solutions that truly resonate. From in-app messaging to full-funnel 360° campaigns, you’ll help develop communications that are clear, relevant, and user-first. You’ll collaborate closely with passionate cross-functional teams to deliver campaigns that don’t just inform—they inspire, educate, and drive real business impact.

Role Responsibilities:
**Research and User understanding**:

- **User insight & strategy**: Partnering with Research team to deeply understand user needs and with a problem-solving mindset propose communication strategies that effectively address main pain points, creating user value and driving brand preference.
- **Message testing**: Partnering with operations to run A/B testing for in-app messages and identify top-performing formats, copy, and positioning to escalate and further understand our target audience.
- **Communication strategy development**: Crafting compelling value propositions by translating user benefits into clear, consistent messaging across owned channels and 360° campaigns.

**Project management and campaign execution**:

- **Campaign planning and execution**:Building briefs and lead end-to-end campaign development and implementation with internal teams and external agencies, ensuring timely delivery, message consistency, and brand alignment.
- **Strategic messaging**: Developing and execute data-driven communication strategies to increase awareness and usage of the driver loyalty program and partner benefits through in-app and digital channels.
- **Performance analysis**: Analyzing campaign performance and connect communication outcomes with business impact, providing insights and optimization recommendations.
- **Driver engagement initiatives**:Leading planning and logistics for digital activities like webinars or online trivias, ensuring content relevance and strong project management.
- **Cross-functional collaboration**: Partnering with operations, partnerships, and loyalty teams to understand business priorities, proactively contribute to strategic projects, and manage initiatives accordingly across teams.

Role Qualifications:

- Bachelor’s degree in **Business, Marketing, Communications**, or a related field.
- **3-4+ years**of relevant experience gained in marketing, consulting or related field
- **Strong stakeholder management and influencing skills**, with the ability to build strategic narratives, communicate proactively, and engage cross-functional teams through compelling storytelling, case sharing, and clear decision framing.
- **Fast learner and adaptable to change**: ability to manage competing priorities and operate effectively in a matrixed organization / fast-paced environment
- **Strong analytical skills;** ability to interpret marketing KPIs and performance data.
- Proficiency in **Excel,** PowerPoint, and marketing **dashboards**or analytics tools.
- Ability to work under constant **deadline pressure** and manage **multiple projects.**
- Strong verbal and written communication in both **English and Spanish.**

EEO Statement:

- We create customer value - We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
- We are data-driven - We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
- We believe in Win-win Collaboration - Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate w