Social Media Manager

Social Media Manager

**Category**:Commercial Marketing

**Location**:Ciudad de México, Ciudad de México, MX
- Team: Multichannel Customer Engagement
- Mexico City, Mexico

**Your new role**
- As Social Media Manager, you will:

- Develop, implement, and manage a strategic social media plan to enhance Novo Nordisk's online presence and brand image.
- Create, curate, and manage engaging content across the most relevant social media platforms for the company, ensuring alignment with corporate messaging and goals.
- Analyze social media metrics and KPIs towards the effectiveness of campaigns and strategies, providing insights and recommendations for continuous improvement.
- Collaborate with internal stakeholders, including marketing, corporate communications, and external partners to ensure cohesive messaging.
- Stay up-to-date with the latest trends in social media and digital marketing, utilizing emerging platforms and technologies to drive engagement to incorporate them into our strategy.
- Monitor online conversations about the company, providing timely responses and engaging with audiences to build relationships.
- Prepare regular reports on social media performance and present findings to senior management.
- Expertise in social media agencies management
- Help diagnose our social media needs, co-lead the pitch for our new SoMe agency/influencer agency and guide the team through the selection process
- Collaborate with the Marketing team to integrate social media into overall marketing campaigns and initiatives
- Monitor and report on competitor activity and industry trends
- Help and guide to different stakeholders to develop crisis manuals
- Stakeholder management, build trust and connection with our different brand managers
- Help Cardiometabolic Marketing team become SoMe experts, and integrate this critical element to our annual plan, and always on campaigns
- Challenge our current understanding and execution of the SoMe strategy, help us become the most relevant brand in the industry within SoMe

**Your new department**
- At Novo Nordisk Mexico, we are dedicated to making a difference in the lives of patients. Based in Mexico City, our team is part of a global organisation that is committed to innovation and excellence. The atmosphere here is dynamic, collaborative, and fast-paced, with a strong focus on leveraging digital platforms to connect with our audience and drive meaningful engagement. Join us and be part of a team that is shaping the future of healthcare communication.

**Your skills and qualifications**
- 5+ years of experience in social media management and digital marketing.
- Experience developing and integrating corporate social media strategies.
- Extensive knowledge and direct experience with digital media platforms (Meta, Google, YouTube, X).
- Experience in consumer goods companies or in a similar role at a large corporation (ideally ex-Googler, ex-Youtuber, ex-Meta).
- Expertise in managing social media agencies and influencer agencies.
- Strong understanding of social media analytics (metrics and KPIs).
- Ability to think creatively and strategically to drive engagement.
- Excellent written and verbal communication skills.
- Ability to think creatively and strategically to drive engagement and build brand advocacy.
- Strong project management skills with the ability to manage multiple tasks and deadlines.
- Based in Mexico City.

**Desired Skills**:

- Experience in crisis communication and reputation management/brand protection.
- Project management skills.
- Experience integrating social media into comprehensive marketing campaigns (omnichannel).

**Working at Novo Nordisk**
- Every day we seek the solutions that defeat serious chronic diseases. To do this, we approach our work with an unconventional spirit, a rare determination and a constant curiosity. For over 100 years this unordinary mindset has seen us build a company unlike any other. One where a collective passion for our purpose, mutual respect and a willingness to go beyond what we know delivers extraordinary results.

**What we offer**
- There is, of course, more on offer here than the uniqueness of our culture and the extraordinary results we produce. Being part of a global healthcare company means opportunities to learn and develop are all around us, while our benefits are designed with your career and life stage in mind.

**More information**

**Deadline**
- We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.
- We’re not your typical healthcare company. In a modern world of quick fixes, we focus on solutions to defeat serious chronic diseases and promote long-term health. Our unordinary mindset is at the heart of everything we do. We seek out new ideas and put people first as we push the boundaries of science, make healthcare more accessible, and treat, prevent, and even cure diseases that affect millions of lives. Because it takes an unordinary approach to drive