Consumer Insights Sr Analyst

Overview:
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**Responsibilities**:
**The Opportunity**

Consumer-centricity has never been more critical to PepsiCo. The S&T consumer Insights team for Canada is critical to the integration and scaling up of the Consumer Insights capabilities into the BU. These capabilities include Creative testing, Brand Health Tracking and the Innovation testing concept.
The purpose of this role is to act as an enabler and expert to the CANADA BU by engaging and delivering on the CI Capabilities of Creative/Innovation testing and Brand health tracking. This role is also expected to be the functional expert with responsibility of writing the various Ada/BBE analysis and reports.

**Your Impact**

As Consumer Insights Sr Analyst your responsibilities would consist of:
**Creative and Innovation Testing**:
**1. Streamlining Project Operations**
- Build and maintain an efficient system to manage advertising and creative testing workflows and project loads across Canada.
- Collaborate with the Canada Sector Lead, brand teams (also known as Business Units), and external research partner Zappi to ensure smooth project execution.

**2. Elevating Report Quality**
- Champion best-in-class storytelling and analytical practices in advertising and content testing reports.
- Review reports developed by brand teams, offering objective, strategic feedback with a focus on insight generation, root cause analysis, and actionable recommendations.

**3. Technical and Analytical Expertise**
- Offer additional analytical support for complex research questions from brand teams as needed.

**4. Insight Communication and Influence**
- Support the Consumer Insights team in delivering clear and compelling presentations to cross-functional stakeholders and senior leadership.
- Build credibility by aligning insights with business priorities and becoming a trusted strategic advisor.

**5. Knowledge Integration and Meta-Analysis**
- Conduct in-depth analyses of past research and desk research using the internal Knowledge Management system to uncover broader trends and learnings.
- Summarize and share insights from previous projects to guide future creative development and innovation strategies.

**6. Tool Deployment and Governance**
- Assist in rolling out creative testing tools across Canada, gathering essential inputs and ensuring alignment with global standards.
- Promote consistent and high-quality use of these tools across all brands.

**Brand Health Tracking**:
**1. Full-Cycle Management of Brand Health Studies**
- Lead the end-to-end execution of brand health tracking studies for key brands in Canada.
- Plan and coordinate these studies by:

- Maintaining a clear project calendar.
- Providing detailed and timely briefings to the internal Strategy and Transformation team.
- Delivering final reports that meet brand team expectations and deadlines.

**2. Capability Building and Methodology Advocacy**
- Improve the organization’s understanding of brand health tracking methodologies by training brand teams and Strategy and Transformation colleagues.

**3. Strategic Integration of Brand Metrics**
- Encourage the use of brand health tracking insights in broader strategic initiatives, such as PepsiCo’s Growth Navigator framework.
- Ensure these insights are used to inform decisions and contribute to overall brand growth.

Qualifications:
**Who Are We Looking For?**

**Experience**
- 3-5 years experience in quantitative research with prior experience in Tv ad testing, innovation concept research
- Fluent in English - spoken and written.
- Deep research methodology knowledge, experience in giving actionable business recommendations based on learning/synthesis of data
- Strategically strong and experienced storyteller leveraging insights/consumer data with strong analytic, communication and project management skills
- Experience of working with global, regional and local insights professionals a plus with ability to manage and influence key stakeholders

**What can you expect from us**:

- Opportunities to learn and devel