Junior Media Buyer

hace 1 semana

Desde casa, México Paired A tiempo completo

Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We admire the importance of innovative social media strategies and are committed to connecting talented individuals with great companies that need their unique skills. Our mission is to provide great jobs to gifted people, regardless of location.
**About the Client**:
Our client is a fast-growing DTC brand offering a premium, smoke-free nicotine alternative designed for modern lifestyles. Their product is manufactured in the U.S. using high-quality synthetic nicotine and a patented formula that ensures a smooth, consistent experience. With a strong emphasis on quality, compliance, and user satisfaction, they’re rapidly expanding their digital presence and exploring new advertising channels to drive awareness and growth.
**Role Overview**:
We’re looking for a strategic and hands-on Junior Media Buyer to help scale performance marketing efforts for an innovative and fast-growing DTC brand. In this role, you’ll be responsible for launching, managing, and optimizing paid media campaigns across Google Ads, X, and emerging platforms like Rumble, Vibe.co, and DV360. You'll play a key role in driving brand awareness, traffic, and conversions—experimenting with new channels, analyzing performance, and pushing campaigns to the next level.
**Your Responsibilities**:

- Launch, manage, and optimize campaigns primarily on Google Ads and X
- Scale campaigns across additional platforms: Rumble, Vibe.co, DV360
- Work with creative and internal teams to develop ad strategy, targeting, and creative assets
- Track and analyze campaign performance (CTR, CPC, CPA, ROAS) and report insights
- Recommend optimizations based on data and campaign results
- Support testing of new ad platforms and traffic sources
- Utilize Shopify for conversion tracking, funnel insights, and optimization
- Monitor industry trends and adapt strategies to maximize performance

**Requirements**:

- 1-2 years of hands-on experience managing paid social or search campaigns—Google Ads and/or X experience is required
- Preferred experience with U.S. DTC brands
- Strong analytical mindset with proficiency in performance metrics
- Familiarity with Shopify or a willingness to learn
- Located in Latin America or able to ensure overlapping availability with PST hours
- Excellent communication and remote-collaboration skills
- Detail-oriented and proactive—keen and ready to take initiative in a fast-moving environment

**Nice to have**:

- Experience with Rumble, Vibe.co, and DV360
- Experience with higher budget ad management
- A creative eye for both ad messaging and visual storytelling

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