Digital Marketing

Lead social, web and digital strategy for Chevrolet, Buick, GMC & Cadillac. Define targets based on micro-macro goals, allocate resources, generate analytics and insights, and drive constant optimization.

Review and optimize digital media buying activities to ensure that the company's investments are yielding the highest possible return in online advertising channels.

Oversee the management of the brand’s web properties, ensuring the best user experience and delivering actionable metrics, leveraging on digital agency team for execution.

Lead the CRM agency to manage the CRM platform, which involves campaign creation, audience segmentation, technical support coordination, and lead metrics reporting.

Furthermore, this position is responsible for managing the digital and CRM budget, ensuring efficient allocation of resources to maximize return on investment and support the company's strategic goals.

With a leadership scope encompassing over 30 agency personnel, the Digital Marketing and CRM Specialist will provide strategic direction, foster collaboration, and ensure the successful implementation of digital marketing campaigns.

This role requires a proactive, analytical, and results-driven individual with a strong background in digital marketing and CRM operations.

**Additional Job Description**:
**Digital Marketing Expertise**:

- In-depth understanding of digital marketing strategies, including SEO, SEM, content marketing, and social media marketing.
- Experience with digital advertising platforms such as Google Ads, Facebook Ads, and other relevant tools.
- Experience in digital media buying and KPIs (agency or customer)

**Analytical and Reporting Skills**:

- Ability to analyze data, generate insights, and create comprehensive reports on campaign performance and web metrics.
- Proficiency in using data visualization tools (e.g., Tableau, Power BI) is a plus.

**CRM Systems Proficiency**:

- Hands-on experience with CRM platforms (Salesforce Automotive Cloud is a Plus)
- Knowledge of CRM best practices, including campaign creation, audience segmentation, and lead management.

**Web Management Skills**:

- Familiarity with website administration (CMS, iframes, forms, etc.)
- Familiarity with web analytics tools (e.g., Google Analytics) to monitor and optimize website performance.
- Understanding of user experience (UX) principles and web design best practices.

**Budget Management**:

- Experience in managing digital marketing and CRM budgets, ensuring efficient allocation of resources.
- Ability to analyze financial data and make informed decisions to maximize ROI.

**Technical Knowledge**:

- Familiarity with CDPs

**Strategic Thinking**:

- Ability to develop and execute strategic plans aligned with business goals.
- Strong problem-solving skills and a proactive approach to identifying opportunities for improvement.

**Leadership and Collaboration**:

- Proven leadership skills with experience managing teams, including agency personnel.

Strong communication and interpersonal skills to coordinate with internal teams and external partners

**Required Qualifications**:

- Bachelor’s Degree: Business intelligence, Marketing, Advertising and Communication, Business Administration, industrial engineering.
- Required experience in similar position: from 3 to 5 years.
- English Level: Advanced.
- Key Skills:

- **Knowledge and Skills**:

- Marketing, media or digital marketing experience required
- CRM experience is a plus
- Google, Hubspot, Facebook, AMA, Salesforce, Microsoft Dynamics, and other CRM and digital certifications are a plus

In case you need any reasonable adjustment to continue with your process, let your recruiter know.

Just so you know diversity and inclusion are our strengths. We respect and value what each individual contribution to our team, including their origin, education, sex, race, ethnic group, sexual orientation, gender expression and / or identity, religious context, age, generation, and disability. We believe that our ability to meet the needs and expectations of an increasingly diverse and global customer base is closely linked to the diversity and inclusion that we experience within General Motors.

**About GM**:
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

**Why Join Us**:
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors