Principal Product Designer

Role Description
At Dash, Dropbox’s new AI division, design has always been at the heart of what makes our product beloved by customers. This role will be responsible for ensuring every interaction our customers have is met with an “it just works” experience along with radically redesigning and reimagining the ways our customers will use Dropbox. This role will also be critical in establishing a world class design discipline and design team within OTC. You’ll work closely with leaders across the business and shape not just our products, but our people and the way we design and build.
As a Principal Product Designer on Dash focused on Growth, you will be at the forefront of reimagining design for the next generation of AI-powered products. You will help define the future of Dropbox’s AI experiences, collaborating across teams to integrate cutting-edge technologies that make our product even more intuitive, intelligent, and powerful. This role will require you to be a thought leader, driving company-wide initiatives that blend design excellence with forward-thinking AI innovation, making Dropbox’s product ecosystem smarter and more valuable for users.
Your role will focus on leading design across key areas of Dash’s lifecycle: activation, retention, and expansion. You’ll be the most senior IC designer driving these initiatives—leading complex system design, shaping experimentation strategies, and unlocking compounding user value across Dropbox’s AI future. Ensuring exceptional design craft within the organization by working closely with talented teams of Product Designers, Design Directors, Research Leads, and Content Designers, maintaining high standards of design excellence and precision. Identifying and driving high-impact, company-level initiatives that align business objectives with customer needs, ensuring that AI-driven innovation is seamlessly integrated into Dropbox’s products.

**Responsibilities**:
Lead strategic growth-focused design across key moments in the user journey: activation, conversion, retention, and, especially for Dropbox Dash.
Infuse data and experimentation into your design process—translating learnings into scalable UX systems.
Proactively identify and define high-level opportunities, especially in AI, that are complex but have the potential to transform the user experience and business outcomes. Bring clarity, insight, and strategic focus to these challenges.
Take ownership of strategic, design-led projects, driving them from concept to delivery. Collaborate with the VP of Design to identify key initiatives where your expertise can guide the team toward customer-centered, innovative outcomes.
Work with the broader design organization to ensure that all designs are executed to the highest standards of craftsmanship, usability, and AI-powered functionality. Focus on sweating the right details to deliver seamless user experiences.
In close partnership with the VP of Design and leadership team, help shape and execute the broader design strategy, influencing product strategy across the org and ensuring alignment with business goals and AI-driven innovation.
Develop and implement innovative design patterns and systems that are durable, repeatable, and scalable. Set a new standard for interaction design, especially in the context of AI, and influence future product direction.
Collaborate with the Design Leadership Team, Extended Design Leadership Team, General Managers, and the CEO to align strategic design initiatives with company goals.
**Requirements**:
15+ years in a senior Individual Contributor role, with a proven track record of leading high-impact design initiatives, with interest and/or experience in a growth focused design role preferred.
You have deep experience in building innovative AI-driven products and creating transformative user experiences.
Exceptional interaction and visual design skills, with the ability to craft compelling user experiences, particularly in AI tech and/or leading consumer products
A portfolio showcasing significant contributions to shipping customer experiences that have made a measurable impact on business and customer metrics.
Demonstrated ability to work cross-functionally with various stakeholder groups, including engineering, product management, and leadership, influencing design strategy and ensuring successful execution.
Excellent written and verbal communication skills, with the ability to engage and influence key stakeholders, from industry leaders to internal teams. Strong storytelling skills to present and advocate for design decisions.
Expertise in design thinking methodologies, with a passion for leading teams to create customer-centered solutions and driving design-led innovation.
Preferred Qualifications
Proven ability to lead design efforts in remote or distributed team environments, driving collaboration across time zones and organizational silos.
Prior experience with 0-1 product initiatives.
Proven ability to scale onboarding, free