Advertising Analytics

hace 7 días

Ciudad de México Uber A tiempo completo

**About the Role**

Our Measurement Science team in LATAM is looking for an analytical and strategic problem solver to partner with our Sales team in optimizing advertiser campaign performance on Uber. Your insights and data-driven recommendations will directly impact advertiser success and drive advertising revenue growth.

In this role, you'll work with some of the largest global advertisers, helping them analyze and optimize omni-channel campaigns. Your expertise in data analytics, measurement, and reporting will help shape Uber's advertising strategies while ensuring our advertisers get the most value from their investments.

**What You'll Do**
- Data Insights & Analysis: Manage post-campaign reporting and insights across all Uber Advertising sales verticals (Enterprise, Strategic Verticals, CPG, Agencies), delivering actionable recommendations for brand and performance media.
- Data Engineering & Infrastructure: Develop and maintain reliable data models that support Uber's analytical and product data needs. Deploy and refine ETL processes to ensure high data quality and consistency.
- Advertising Strategy & Optimization: Present client-facing, data-driven insights to enhance the effectiveness of top advertisers' campaigns.
- Scaling Measurement Operations: Contribute to building automated solutions that efficiently scale our measurement service for sales teams and advertisers.
- Regional Advocacy & Customization: Collaborate with local Account Executives, Account Managers, and Merchant Operations teams to understand market nuances and customize measurement solutions accordingly.
- Operational Performance Management: Establish KPIs and reporting frameworks to track the progress and productivity of measurement operations, driving business reviews, performance tracking, and continuous improvement.

**What You'll Need**
- Bachelor's degree in Economics, Statistics, Engineering, Computer Science, or a related quantitative field.
- 4+ years of experience in data analytics, data engineering, measurement, and insights, with the ability to translate complex data into compelling business narratives.
- Advanced proficiency in SQL, Python, Tableau, and database management.
- Strong communication skills, with the ability to build relationships and effectively translate technical work to non-technical stakeholders (both internal and external).
- Strong organizational and project management skills, managing multiple reporting and analysis requests efficiently.
- Detail-oriented mindset, with a focus on accuracy, efficiency, and process standardization through meticulous documentation.
- Full professional proficiency in English and Portuguese.
- Experience in digital marketing and advertising technology, including third-party measurement tools (Kantar, Ibope), tag management solutions, and programmatic ad-buying platforms.
- Experience with real-time data processing and modeling technologies, including Presto SQL, Hive, and Spark.
- Proficiency in Spanish (preferred).

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