Digital Marketing

**About Yonder Media Mobile**:
YONDER MEDIA MOBILE INC. (the “Company”, “YMM”) is a Delaware, US Corporation, founded in July 2018, as a Delaware (US) corporation. We are a team of 80+ battle-tested (literally) developers, producers, creators, managers, and entrepreneurs based in USA, Mexico, Ukraine, and Belarus.

**Our five (5) principal investors are**:

- Adam Kidron, the Company’s Founder & CEO, through Adam Plus Company LLC (“A+”).
- Cliff Burnstein, Manager of Metallica, Muse, Eric Church, The Last Dinner Party, and others.
- Guomin Xie, Founder and former Co-President of Tencent Music, through GMC Assets Corporation (BVI), his family office.
- William S. Anderson, Entrepreneur and private investor through June Street Capital, LLC. Former Executive Chairman and CEO of Anderson Holdings, a family-owned, diversified holding company with subsidiaries in real estate, beverage, and insurance.
- Nadhim Zahawi., Founder of YouGov and a sitting member of the UK parliament, represent Stratford on Avan,

YMM (“The House of YO”) is comprised of three product-driven business units:

- YO.DOA (“Digital Operator in an App”) is an advanced platform that enables licensees to launch Mobile Network+ digital operators quickly and inexpensively.
- YO Global is an eSIM network+ that provides people with diverse, location-based virtual and offline experiences and connectivity in 200+ countries.
- YO Local provides MNVO+ connectivity in Mexico with USA coming soon - _“powered by AT&T.”_

**About the role**:
We are on the lookout for a passionate and driven Digital Marketing & Sales Strategist to join our innovative team. This is not just any marketing or sales role; it is a unique opportunity to shape our promotion and engagement efforts in a digital landscape. You will seamlessly integrate marketing and sales, creating impactful strategies that connect our compelling content with our core GenZ mobile services business. If you have a keen understanding of the customer journey and a talent for crafting strategies that drive growth, we want you on our team. Join us in bridging the gap between content and commerce and be a part of our exciting journey to new heights.
- Target Market empathic engagement: Connect and create bonds with GenZ target market creating long term brand-user relationships
- Key Responsibilities: Digital Strategies & Content Development: Create and implement innovative digital marketing strategies that align with our business goals. Develop engaging messages that resonate with our target audience.
- Production & Localization: Manage the production, localization, approvals, and launch of digital assets. Ensure that all digital messages are culturally relevant and optimized for various markets.
- Campaign Management: Coordinate with agencies to develop and manage digital strategies and budgets within marketing campaigns. Oversee social assets' performance, including test plans, creative development, timeline management, execution, and post-mortem analysis.
- Integrated Communication: Be in constant communication with the company headquarters to develop integrated communication projects and ensure cohesive strategies across all channels.
- Brand Collaboration: Engage brands to utilize our attractive properties and guide them in creating proposals, dynamics, and communication materials.
- Promotions & Experiences: Develop promotions with exhibitors that allow consumers to experience our films and products in unique ways. Ensure all promotional materials are approved and implemented on time.
- Budget Management: Manage and allocate promotions budgets effectively. Work directly with the CFO to create marketing and sales budgets and goals.
- Testing & Optimization: Create and manage a continuous testing structure for paid media campaigns, aiming to improve iteratively on each campaign's results through improved copy or assets.
- Market Research: Research and develop marketing opportunities and plans, understand consumer requirements, identify market trends, and lead strategies to hit company goals.
- Performance Monitoring: Monitor and evaluate social media performance. Develop and implement strategies to improve engagement with content and features inside the app.
- Reporting: Create wrap-up reports for each campaign and provide insights for future improvements.

**Key Performance Indicators (KPIs)**:

- Mobile services revenue & Profit
- Top up ratio
- Customer Acquisition Cost (CAC)
- Engagement with content and features inside the app

**Qualifications**:

- Proven experience in digital marketing and sales strategy development.
- Deep understanding of digital marketing metrics, algorithms, and paid media platforms.
- Strong knowledge of the Gen Z market and effective market segmentation strategies.
- Excellent communication and collaboration skills.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Strong analytical skills and the ability to make data-drive