Lifecycle Marketing Analyst

hace 3 días

City, México PayJoy A tiempo completo

**About PayJoy**

PayJoy is a mission-first financial service provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success. We lend through our patented technology that turns a smartphone into digital collateral, and our cutting-edge machine learning, data science, and anti-fraud AI allow us to offer the lowest cost and qualify the most customers in the industry. As of 2024 we have brought billions of dollars in credit to 12 million customers, doubling in the last two years while remaining strongly profitable and sustainable for the long term.

**This role**

The Lifecycle Marketing Analyst is responsible to implement and execute lifecycle campaigns within our CRM focused on the credit line and card business.

**Responsibilities**:
- Implement lifecycle campaigns for acquisition, retention, and engagement.
- Implement messages and creatives in our CRM, in partnership with brand teams.
- Implement rapid testing to determine optimal campaigns to drive business goals.
- Implement A/B testing for campaigns, including analysis of results and performance.
- Orchestrate and optimize campaign flows within the CRM platform, including establishing relevant events and triggers.

**Requirements**:
- Bachelor's degree or studying in a field related to data analysis.
- 2+ years of experience running effective campaigns in a start up or high growth environment.
- Experience diagnosing non performing campaigns and strategising rapidly to course correct and test alternate campaigns (messaging, format, channel, cohorts), designing content and campaigns that drive business outcomes and whatsapp, in-app push and messaging channels.

**Benefits**:
- 100% Company-funded Health and Dental insurance for employees and immediate family members.
- Life insurance.
- Phone finance, Headphone, home office equipment and fitness perks.
- 30 days of Christmas bonus
- 20 days paid Vacation
- 50% Vacation premium
- 13% Saving funds
- $2,000 MXN monthly grocery coupons
- $2,000 USD annual Co-working Travel perk
- $2,000 USD annual Professional Development perk

PayJoy is proud to be an Equal Employment Opportunity employer and we welcome and encourage people of all backgrounds. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

**PayJoy Principles**

Finance for the next billion
- Ownership
- Break Through Walls
- Live Communication
- Transparency & Directness
- Focus on Scale
- Work-Life Balance
- Embrace Diversity
- Speed
- Active Listening

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