Sr. Testing and Optimization Specialist

**Sr. Testing and Optimization Specialist**

The Optimization, Personalization, and Audience Activation team (OPAA) is a small group of creative, data-centric specialists in the Digital Activation organization of TR Marketing.

Join our team Our sole focus is to improve the customer experience through pin-point audience targeting, personalization, and conversion rate optimization to deliver the right experience and the right message to the right customer at the right time. As an employee at Thomson Reuters, you will play a role in shaping and leading the global knowledge economy. Our technology drives global markets and helps professionals around the world make decisions that matter. Whether solving for today’s challenges or tomorrow’s aspirations, you will work with the industry’s brightest thinkers on diverse projects, creating next-generation solutions that deliver powerful results. As the world’s leading provider of intelligent information, we want your unique perspective to create the solutions that advance our business—and your career.

If you are looking to be in the driver's seat of one of the largest digital transformation exercises for a multibillion-dollar global brand, this is your opportunity.

**About the Role**

In this opportunity as a **Sr. Testing and Optimization Specialist,** you will:

- In this role, you are directly contributing to the company's success by identifying, crafting, and analyzing solutions to our site experience across product discovery, customer journey and conversion optimization, and personalization.
- Work with cross-functional team members and partners to generate test ideas along with coordinating and scheduling all testing activities.
- Manage the hypothesis library, testing campaign calendar, and results repository.
- Establish success metrics, interpret test results, share insights with marketing partners, and socialize them to the wider organization.
- Provide innovative recommendations for test campaign ideas based on best practices and thorough analysis.
- Contribute to customer-driven campaigns that align with business objectives and support the brand.
- Exercise strong attention to detail and project management skills to execute multiple campaigns simultaneously.

**About You**

You’re a fit for the role if your background includes:

- Bachelor’s degree, preferably in marketing or related areas
- Background in statistics preferred
- 5+ years’ experience in web/digital marketing; testing & optimization experience preferred
- Experience working on B2B Digital Sales scenarios and/or E-Commerce
- Expert technical know-how in commercial experimentation tools like Adobe Target or Optimizely is a must (Adobe Target preferred)
- Ability to edit HTML and CSS. Coding ability in JavaScript and JSON is a plus.
- Knowledge of website analytics tools like Adobe Analytics or Google Analytics is a must (Adobe Analytics preferred)
- Proven ability to solve problems quickly, thinking critically and creatively
- Experience working with agile methodologies preferred
- Embraces change and is challenged by new ideas
- Proven track record of demonstrating initiative
- Ability to mockup creative solutions to sell through your ideas is a plus.
- Demonstrated experience working with cross-functional teams
- Excellent communication skills, oral and written, including the ability to convey complex information in a manner that is compelling to individuals at all levels inside and outside the company.
- Energetic, forward-thinking
- Passion for online, marketing, and new technologies
- Working knowledge of Account-based marketing tools and Data Management Platforms (like Audience Manager) is a major plus

Tipo de puesto: Tiempo completo

Salario: $53,000.00 - $54,000.00 al mes

Horario:

- Turno de 8 horas

Prestaciones:

- Seguro de vida
- Vales de despensa

Tipos de compensaciones:

- Bono anual

Pregunta(s) de postulación:

- ¿Cuál es tu nível de inglés conversacional?
- ¿Cuál es tu expectativa salarial?

Lugar de trabajo: remoto híbrido en 06300, Ciudad de México, CDMX