Product Marketing Manager

**Product Marketing Manager** The Product Marketing Manager is a consumer centric, data-driven and collaborative individual that will be in charge of delivering marketing plans that drive customer preference. Partnering with business units and external partners and make relevant contributions to the plan in order to achieve business goals. He also has to lead and form teams. As part of this role, you will also need to be a creative problem solver with a customer-centric oriented mindset to build and leverage advanced analytics to correlate and find trends between everyday business metrics and marketing campaigns. **Profile requirements** **Consumer Understanding**: - Develop consumer understanding based on constant analysis of all available research. - Know the major consumer journey touchpoints and how to impact them. - Know the targets and prime prospects in relation to other products and segments and recommend how to play with portfolio. - Work together with market research in defining the best strategies for learning and qualification of our plans. **Marketing Strategy Development**: - Has strong skills developing marketing strategies with differentiated understanding of KPIs and engagement tactics for each segment - Works constantly with different internal areas such as Business Head, Sales Manager and Product Manager, to recommend solutions to business issues from a marketing perspective - Identify key internal and external data sources and analyze trends, extract learnings and provide conclusions. - Recognize and recommend opportunities for integration of plans and ideas to better serve the client. - Develops and leads high quality marketing reviews and marketing plans processes. - Manages budget, allocating to key choices and priorities. - Understands key financial concepts, including the ROI calculation and always presents plans that are financially sound. - Develop size of the prize analysis for key campaigns and activities. - Internal controls stewardship with allocated processes in order. - Owns key control processes and delivers them with excellence. - Identifies current processes deficiencies and proposing out of the box solutions. - Has a passion of making continuous optimization (A/B testing and results analysis). - Has the ability to work in multiple projects, challenges and meet tight deadlines. **Brand/Communication Strategy and Planning**: - Knows and applies the role of brand purpose for the long term development of the brand. - Evaluates if executions are consistent or not with the brand equity. - Evaluate creative briefs from a holistic perspective. - Create equity driving long term campaign ideas and refreshes them when necessary. - Develop advertising that is 360, leveraging all vehicles where the consumer can be reached including digital media. - Identifies consumer insights that can drive better advertising and business plans. - Harness the power of the creative agency and manages the relationship to build stronger plans. - Works together with market research and client experience to define the best testing platforms according to our business needs. - Works together with Marketing Services/media to understand receptivity profile of our clients and work on the best integrated plans to reach our target, leverages digital media. - Evaluates and approves media plans and strategies on the basis of business needs. - Develops specific communication campaigns to address particular sales force needs. **Building the Organization**: - Self-develop to cover for personal gaps in technical mastery - Drive a culture of ownership and accountability. - Creates long-term value by correcting the root causes of problems. - Provides on the job coaching and training to their organization. - Knows how to prioritize and to give clarity about work’s expectations. - **Job Family Group**: Marketing - **Job Family**: Marketing Generalist - **Time Type**: Full time - Citi is an equal opportunity and affirmative action employer. Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. View the "**EEO is the Law**" poster. View the **EEO is the Law Supplement**. View the **EEO Policy Statement**. View the **Pay Transparency Posting