Head of Marketing

**Head of Marketing Role**

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We are looking for a marketing manager that loves creating thought-provoking content, understands the importance of building an effective buyer’s journey, and can quickly grasp technical concepts and distill them into compelling value messages for customers. If your heart skips a beat when you get to learn about A.I., Consumer Packaged Goods, and new technology solutions, you’ll fit right in here
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It’s an exciting time to join our marketing team because we are building this team right now. You should enjoy working in a fast-paced, innovative environment. We need marketing leaders that can solve problems and think on their feet. You should be comfortable navigating ambiguity and taking ownership of improvement. If you like working in an environment where each day is filled with new projects and opportunities, this is the place for you.
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What You’ll Do:
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- Bring our value props to life through engaging storytelling and messaging across the diverse marketing and sales channels that make up the Wise Athena’s customer journey
- Own the go-to-market messaging, segmentation and positioning strategy for new product launches and feature updates
- Create and update sales enablement materials and content, including solution overviews, product videos, sales decks, white papers, blogs, customer case studies, competitive research, sales playbooks
- Partner with the lead generation team to create a content roadmap that aligns with quarterly and yearly revenue goals and supports every stage of the buyer’s journey
- Partner with the Product team to craft effective messaging that integrates our broad product portfolio into a cohesive and compelling solution
- Partner with our Sales team to ensure the Sales team is enabled to communicate business value and value propositions in the most effective way possible
- Take a metrics-driven approach to inform messaging and content success, and address opportunities for improvement
- Build reports on sales/marketing analytics and personal OKRs (Objectives and Key Results)
- Support brand awareness and publicity campaigns
- Optimize website architecture, technical SEO, user experience and lead generation funnels
- Generate content (blogs, white papers, case studies, videos, etc.)
- Monitor SEO performance, create SEO-targeted content
- Manage social media accounts, primarily LinkedIn
- Serve as an exemplary writer, consistent with our company’s tone and mission. You write clean, concise, well-polished copy
- Continuously measure and improve content performance; create reports leveraging Google Analytics, HubSpot and social media analytics tools
- Build and maintain editorial calendar and written guidelines
- Stay up-to-date with the latest industry trends and customer challenges in order to build a more effective editorial calendar
- Work closely with senior leaders, customer success team, and other departments to create effective communications strategies that articulate our product’s core benefits properly and consistently
- Interact with content specialists, graphic designers and internal team members to create and review all content & ensure consistent messaging
- Update and improve sales and marketing decks
- Identify opportunities to improve the quantity and quality of leads generated

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What You Need To Succeed:
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- 3-5 years experience in product marketing or equivalent practical experience
- Excellent storytelling, messaging and writing skills
- Ability to effectively communicate and build relationships with sales, product and marketing
- Proven understanding of the demand engine and how to activate content throughout various channels to achieve GTM goals
- Writing samples
- Empathy for prospects and customers; an advocate for their needs and challenges as different elements of the marketing plan are designed and launched
- A background in a SaaS, technology or energy business preferred
- An ability to navigate ambiguity, identify gaps and take ownership over improvement
- Embody our core value of ONE TEAM through a proven record of collaboration and building strong partnerships; must maintain relationships across the organization to act as an educator, collaborator and trusted partner
- VISA (nice to have)
- Advance English (MUST)

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**We offer**:

- Unlimited paid vacations
- Home office
- National and International full paid trips
- Allowance for computer and equipment

Tipo de puesto: Tiempo completo

Salario: $30,000.00 - $40,000.00 al mes

**Benefits**:

- Horarios flexibles
- Seguro de gastos médicos mayores
- Trabajar desde casa
- Vacaciones adicionales o permisos con goce de sueldo

Schedule:

- Horario flexible
- Lunes a viernes
- Turno de 8 horas

Experiência:

- B2B: 2 años (Deseable)
- Giro tecnologico: 2 años (Deseable)
- SEO: 2 años (Deseable)
- Linkedin: 2 años (Deseable)

Idioma:

- Ingles Avanzado (Deseable)