Retail Media Manager Lanorth

Description

Kenvue is currently recruiting for:
**Retail Media Manager LANorth**

This position reports to Media Execution Head LA North and is based at CDMX or Colombia.

**Who we are**

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including Neutrogena, Aveeno, Tylenol, Listerine, Johnson’s and BAND-AID® Brand Adhesive Bandages that you already know and love. Science is our passion; care is our talent. Our global team is made up of ~ 22,000 diverse and brilliant people, passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact the life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you Join us in shaping our future-and yours.

**Role reports to**:Angela Velasquez

**Location**:CDMX, Colombia

**Travel %**: 10%

**What you will do**

The Retail Media Manager for Kenvue LANorth is responsible for drive Mental Availability through reach, relevance & recognition, delivering frictionless, valuable and data-based experiences to our consumers and health care professionals.

As part of this team, you will be responsible for developing and executing comprehensive retail media strategies to drive brand visibility, engagement, and sales within retail environments. This role requires a deep understanding of both retail operations and digital advertising platforms. This position reports to Media Execution Head LA North.

On everyday basis, you will discuss retail media initiatives across brands, looking for efficient solutions that pursue high impact on strategic audiences with desired improvements in ROAS through precision marketing at scale. Partnering with our media agency, ecommerce team and brand managers, you will be responsible for excellence in execution of retail media strategies (Planning, execution, tracking and reporting).
- Key Responsibilities***
- Develop and implement strategic retail media plans aligned with business objectives.
- Execution of retail media campaigns in partnering with media agency.
- Lead relationships with retail partners, agencies, and technology vendors to leverage retail media opportunities effectively.
- Analyze campaign performance data to identify trends, optimize targeting, and refine strategies for continuous improvement.
- Manage retail media budgets effectively, ensuring efficient allocation and optimization of resources to achieve campaign objectives.
- Collaborate with internal teams to integrate retail media initiatives.
- Stay informed about emerging trends, technologies, and best practices in retail media and digital advertising, and lead experimentation with new tactics and channels.

**Qualifications**:
**What we are looking for**

Required Qualifications
- A minimum of a bachelor’s degree or equivalent, preferred area of study in Business, Marketing or Advertising.
- A minimum of 5 years of relevant experience, including media execution and digital marketing.
- Prior media agency experience or dedicated media role within a company/brand team for LATAM markets.
- Proven experience in retail media planning and execution, media planning, or digital advertising.
- Proven experience with Amazon Ads, Rappi Amplify, Mercado Ads, Walmart Connect or RMNs platforms.

**Skills**:

- Collaborative spirit. Must work effectively with multiple cross-functional teams.
- Ability to define and set critical metrics for measuring effectiveness.
- Creativity to find innovative solutions. Test & Learn mindset.
- Strong analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels.
- Desired Qualifications
- English Level: 100% Business English
- Excel: Advance
- Others: Microsoft Office Tools

**What’s in it for you**
- Competitive Total Rewards Package*
- Paid Company Holidays, Paid Vacation, Volunteer Time & More
- Learning & Development Opportunities
- Employee Resource Groups
- This list could vary based on location/region
- Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other legally pro