Sr. Group Sales Manager

**Additional Information**
**Job Number**25094933
**Job Category**Sales & Marketing
**Location**Mexico Regional Office, Ejercito Nacional No. 350 Suite 4C, Mexico City, MÉX, Mexico, 11560
**Schedule**Full Time
**Located Remotely?**N
**Position Type** Management

**JOB SUMMARY**

**The Senior Group Sales Manager - MICE Segment** is responsible for total account management of assigned high-value accounts, with a primary focus on **driving MICE (Meetings, Incentives, Conferences, and Exhibitions) business** across the entire hotel portfolio. This includes identifying, developing, and converting opportunities for corporate meetings, incentive travel, conferences, and exhibitions in alignment with brand and market strategies.

This role applies strategic account management principles to **maximize revenue from MICE and group segments**, working closely with Sales & Marketing leadership and property-level teams to implement comprehensive strategies that grow market share, strengthen client relationships, and deliver exceptional event experiences.

**Key Responsibilities**:

- Lead strategic sales efforts to attract and convert MICE business across the full hotel portfolio.
- Manage a portfolio of complex, high-producing MICE and corporate group accounts, ensuring consistent engagement and revenue growth.
- Develop and execute customized MICE account strategies to penetrate new business and expand existing relationships.
- Collaborate with the Director of National Sales and other sales leaders to align on MICE goals, share insights, and drive performance.
- Provide mentorship and day-to-day guidance to Sales Associates, particularly in MICE sales best practices.
- Represent the brand at MICE industry events, trade shows, and client meetings to enhance visibility and build long-term partnerships.

**CANDIDATE PROFILE**
- **Associate degree (2-year) from an accredited institution in Business Administration, Marketing, Hospitality Management, or a related field.**:

- **Minimum of 5 years of experience in sales and marketing, with a strong emphasis on MICE (Meetings, Incentives, Conferences, and Exhibitions) and group business.**

**Preferred**:

- **Bachelor’s degree in business, Marketing, Hospitality Management, or a related discipline.**:

- **Proven track record of at least 4 years managing MICE accounts or group sales within the hospitality industry**:

- **Previous experience in luxury resorts, all-inclusive resorts, big hotel group sales, event planning, or corporate account management.**:

- **Fluency in English and Spanish (spoken and written) is strongly preferred.**:

- **Familiarity with MICE industry trends, client expectations, and destination selling strategies.**

**CORE WORK ACTIVITIES**

**Understanding Markets & Maximizing Revenue**
- Develops and implements the overall account strategy for complex high producing assigned accounts.
- Retains, expands and grows account revenue of existing accounts through total account penetration, margin management, and implementation of sales and marketing initiatives.
- Penetrates assigned accounts for groups and catering as well as exploring opportunities for transient sales business
- Identifies and aggressively solicits new accounts.
- Develops and implements strategic sales plans
- Builds and strengthens Accounts with existing and new customers, industry organizations and brand network to enable future bookings. Activities include sales calls, entertainment, FAM trips, trade shows, etc.
- Understands the overall market dynamics - competitors’ strengths and weaknesses, economic trends, supply and demand etc. and how to sell to assigned accounts.
- Identifies emerging business opportunities and risks within assigned accounts and provide feedback to key stakeholders (i.e., property Leadership, direct leadership).
- Identifies and implements process improvements and best practices.
- Promotes accountability to drive superior business results.
- Achieves account revenue and sales goals as defined by Leadership. Develops and achieves operating budgets and manage controllable expenses.
- Anticipates and identifies business opportunities and challenges and respond with a profitable strategy that aligns with overall business direction.
- Increases local penetration of high potential accounts to optimize demand across all brands and satisfy important property needs. Engages in property related events that support the development of existing and new accounts (e.g., GM Reception, Concierge Level hospitality).

**Conducting Sales Activities**

**Sales Strategy Execution**
- Executes sales strategies to achieve property and portfolio revenue goals, with a focus group hotels needs ( resorts, all inclusive, luxury brands, premium brands, an all brand with group needs.
- Develops and solicits specific accounts to drive business across, group, and catering segments and explore transient, extended stay, leisure
- Maintains and grows current business while identifying new oppor